Le Prunier: After five years of intensive research and development, Le Prunier launches its second product. Plumscreen ($78) is a patent-pending formulation that combines Broad Spectrum SPF 31 sun protection with the skin benefits of antioxidant-rich Plum Superfruit Complex, which protects collagen and elastin from UV damage while reducing DNA-damaging free radicals.
Augustinus Bader: The cult beauty brand embraces the inside-out approach to skincare with the launch of The Skin With ERC8 ($125). Developed with in-house scientist Dr. Shibashish Giri, the powdered, science-backed supplement is formulated to support the internal pillars of a healthy, energized complexion: cell nutrition, cell energy, gut health, collagen synthesis, and optimized skin function.
Odele: Expanding on the mission of developing products by benefit based on need, Odele launches four new products, all priced under $12. Ultra Sensitive Shampoo and Conditioner was created to treat your hair without causing irritation to sensitive or eczema-prone skin. Moisture Repair Shampoo and Conditioner cleans without stripping, protects color, and improves overall hair health by delivering intense hydration to brittle or damaged hair.
Persona Cosmetics: Sona Gasparian enters the brow category with SwipeUp, the clean, ultra-comfy lightweight brow gel that tints, shapes, and sets brows in one swipe. The long brush makes it easy to use and perfect for on the go. Available at Ulta, the product is priced at $19 and comes in 4 shades: Blonde, Warm Brown, Brown, and Charcoal.
Pacifica: This new dermatologist-tested collection contains fragrance-free products designed for sensitive skin formulated with vegan ceramides, a plant-based concentrate that helps to restore the protective barrier function of the skin. The Vegan Ceramides Skincare Collection consists of four products priced between $7-$16 and will be available at Target.
Barrière: The founders specifically formulated Debug Mode for everyday use as a part of a daily skincare routine—just like sunscreen. This all-natural repellent combines ingredients including soybean and geranium essential oils, scientifically proven to work against a variety of bugs with moisturizing, skin soothers that heal and smooth skin while protecting it from pollution and other environmental stressors. Available in two sizes priced at $13 and $24.
WLDKAT: Launched in the middle of the pandemic by a beauty industry veteran that spent two decades at Urban Decay, WLDKAT's latest launch is Orchid Stem Cells + Magnolia Berry Eye Gel ($29). Made for AM + PM use, this fast-absorbing formula has a cool, lightweight texture that's the perfect priming partner to your favorite concealer or locking in 360 hydration around the eye area.
Huda Beauty: The brand continues their summer launch glow theme building on the cult N.Y.M.P.H. collection. The two new easy-to-use multitasking additions create head-to-toe glow: N.Y.M.P.H. Glaze, a skin-glowing perfector ($35), and N.Y.M.P.H. Body Drip ($49), a shimmering dry body oil.