Neom: The fast-growing well-being brand is expanding its range of body care with the launch of Super Shower Power Body Cleanser. The cleanser, which is sold in the larger 500ml format aligning with customer demand for larger in-home products and prioritization of value, is made with 100% organic essential oils, packaged with fully recyclable packaging made from 100% recycled plastic, and the formulation itself is 100% biodegradable.
Ruby Gertrude Apothecary by Leland Francis: The indie start-up adds two new candles to its collection. Picnic—think a garden, near a citrus grove with a warm breeze, and a gentle hug. And Cowgirl—envision lace, neckerchiefs, boots, spurs, open fields of flowers, and nights by the campfire. Both candles are $48.
Kinship: "Eye cream" was the most searched product on the brand's website, so they decided to shake the category with the launch of Brightwave Energizing + Brightening Eye Cream. The energizing eye cream is formulated with sustainably sourced Chaga Mushrooms and Red Algae with Taurine, Vitamin C Ester, and Sea Buckthorn Oil to help brighten, reduce dark circles, hydrate, and prevent wrinkles over time. Priced at $32.
Beautycounter: Formulated with true black pigment without carbon black for rich clean color, Think Big All-In-One Mascara is luxuriously creamy and buildable, with nourishing, conditioning tripeptide technology to support stronger, healthier-looking lashes. Priced at $27.
Nature of Things: The latest product in their elemental wellness line, Cleansing Body and Scalp Polish ($55) is a multi-benefit formula that ensures clean, nourished, and healthy skin all over, literally from head to toe. Nature of Things polish works gently to purify and detoxify, with Moroccan lava clay and essential oils like lavender, geranium, and grapefruit peel to condition and hydrate. Himalayan salt and Juju ash exfoliate, while Ceylon cinnamon oil promotes healthy circulation and Argan and olive oil moisturize and condition.
Fekkai: The latest launch of Apple Cider Detox brings skinification to the scalp with a three-step clarifying collection that addresses build-up on the hair while helping to soothe and restore the scalp. Apple Cider Detox Scrub ($30), Shampoo ($20), and Rinse Conditioning Detangler ($25) are designed for all hair types and safe for color-treated hair.
Algenist: The latest algae-powered innovation, Blue Algae Vitamin C™ Skinclarity Brightening Serum is a powerful daily serum. Formulated with proprietary Blue Algae Vitamin C, a potent source of pure Ascorbic Acid from Spirulina, Alguronic Acid, and a Triple-Action Moisturizing Complex that claims visible results in just 10 days. Available at Sephora for $72.
Huda Beauty: An easy-to-apply, one-sided liquid liner with a super-thin brush tip that deposits a continuous amount of product for a precise, one-swipe application. Life Liner Quick 'N Easy was designed for everyone from beginners to graphic-liner pros.
RMS: A breakthrough technology in an innovative refillable package, "Re" Evolve Radiance Locking Primer is a clean-powered primer that locks in skincare and grips makeup all day. Formulated with Tightenyl, vegetable squalane, hyaluronic acid, and eggplant fruit extract, this gel-textured primer boosts hydration for up to 24 hours. Priced at $40 ($32 refill).