Plant Apothecary: The company was Rare Beauty Brands' inaugural acquisition joining Patchology in its brand portfolio. The skincare-focused relaunch blends the best of plant apothecary with a positive plant forward mission that combines the wisdom of science with the genius of nature for results-driven, clinically proven formulas. The re-launch also includes the following certifications: Climate Neutral, 1% for the Planet, Peta Global Animal Test–Free and Vegan Forestry Stewardship Council
The refreshed lineup is comprised of five skincare products with body care coming at the holidays. Detox Market has the launch exclusive with a specialty retail rollout planned for the fall with international distribution to follow. The range is priced at $28 - $80.