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2021 WEEK 33: Beauty Brand and Product Launches

August 20, 2021 Kelly Kovack
August 20, 2021
Good Faith

This week brings more Amazon first launches, buzzy cult brand category expansions, clever collaborations, and a third brand from Toni Ko's incubator, raising the bar on men's skincare.

Mai Johnson & Company: Toni Ko's Bespoke Beauty Brands revealed the latest addition to its brand portfolio. The third brand was launched in collaboration with co-founders and best friends Rodney Williams and Alvin Hathaway to create the next generation of men's beauty. Rodney, former consumer products brand manager turned technology innovator, and Alvin, an engineer turned technology financial controller, worked endless nights imagining and shaping exactly what that brand would look like, and their work resulted in Real Man Powder. The range of clean beauty products are 100% cruelty free and priced from $10-$45.

Good Faith: Founded by Michelle Fry and Katie Baeyens as more than just a beauty and wellness brand, Good Faith believes beauty wants a dialogue that disrupts the societal narrative of perceived perfection to a focus on lifelong skin health and well-being. Its assortment of natural self-care products was scientifically developed to support and nurture both body and mind with a purposeful range that includes essential skincare and supplements. The initial collection includes 5 essential skincare products and 2 supplements with formulas that contain ethically sourced, carefully selected ingredients combined for optimal effectiveness. Launching on Amazon and priced between $24-$28.

Collaborations:

Dr. Squatch x Stone Brewing: This unique collaboration was born from Dr. Squatch and Stone Brewing's dedication to quality, natural ingredients, and utilizes upcycled leftover ingredients. The limited-edition fresh, zesty, refreshing soap scent is inspired by its legacy beer, the Stone IPA, priced at $7 a bar.

Category Expansion:

REFY: The cult UK brand is building off the success of their trio of brow products and expanding into completion. Designed to be worn year-round, Summer Skin Collection is a range of versatile complexion-enhancing cream-based skin products. The launch includes a bronzer ($26) and blush ($20), both available in three inclusive shades and a multi-use universal highlighter ($26). Available at Sephora.

Nécessaire: The uber chic editor's favorite bodycare brand has expanded into hair with The Scalp Duo, which features two clean, effective scalp care essentials packed with plant-derived ingredients, vitamins, and hydrators to support scalp health. The Shampoo ($25) is a liquid gel with a deep clean after-feel, and the Conditioner ($25) is a soft cream with a light, conditioned finish.

Jane Iredale - Amazing Base Loose Mineral Powder

Beautyblender - Bounce Liquid Whip Cream Blush

Rael - Miracle Patch XL Spot Control Cover

Philosophy - Microdelivery Replenishing Solution

Product Launches:

Jane Iredale: More than 25 years ago, Jane Iredale revolutionized the makeup category with luminous Amazing Base Loose Mineral Powder, the industry's first high-performance skincare foundation. The iconic product has gotten a sustainable update with a refillable brush, recycleable refill canisters, and seven new additions, bringing the full range to 20 shades. The refillable brush with two refills is priced at $58 and three refills priced at $50.

Beautyblender: The latest makeup formula from Beautyblender is Bounce Liquid Whip Cream Blush hybrid formula, available in four shades with buildable color that melts into skin like a cream but instantly transforms into a powder, staying put for hours. Available at Sephora priced at $22.

Rael: Building on the success of their miracle patch franchise, the new hydrocolloidal Miracle Patch XL Spot Control Cover is supersized to address large surface areas on the body and acne hot zones. The patch can be cut to be customized to suit different shapes and needs and priced at 6 patches for $12.

Philosophy: This new leave-on resurfacing and instantly replenishing Microdelivery Replenishing Solution is made with 4% AHAs and responsibly sourced vitamin C and Cica and is clinically proven to increase hydration by 38%. Available at all Philosophy retailers and priced at $40.

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