KVD Beauty: The brand's newest launch is revolutionizing the contour game. ModCon Liquid-Gel Contours are designed with a high-performance vegan formula that provides instant depth and lifelike dimension. Created with a clear base with high-contrast pigments that work to mimic actual shadows, the lightweight, hydrating, and transfer-resistant liquid-gel formula glides on for a blendable, buildable coverage that sets like second skin. Launched with 8 diverse shades at $26, each available at Sephora and Ulta.
Merit: The clean luxury beauty brand debuts its first product expansion since launching in January. The best-selling Shade Slick Tinted Lip Oil ($24) will come in four new shades: Bel Air, a warm clear hue; Cara Cara, a soft red-orange; Taupe, a neutral tan shade; and Falcon, a deep brown. Available individually for $24 or in a gift set of all four for $75.
Persona Cosmetics: Building on their universal DreamStick franchise, the brand is adding the first highlighter to the collection. The DreamStick Highlighter is a sheer, cream multi-stick infused with 24k gold flecks designed for “no-makeup” days and created for a year-round, healthy summer glow perfect for cheeks and eyes & lips. Available in one shade, Universal Gold, priced at $26, available at Ulta in September.
Summer Fridays: Heavenly Sixteen All-in-One Face Oil is a restorative blend of 16 non-comedogenic, vegan oils that deeply conditions, plumps, and helps boost skin's elasticity. Rich in omega-3 fatty acids, vitamins, and antioxidants, this quick-absorbing formula includes lip-plumping prickly pear seed oil, barrier-strengthening sacha inchi seed oil, and moisturizing pomegranate seed oil to help restore suppleness. Available at Sephora and priced at $54.
Wishful: Huda Kattan's newest addition to her skincare range is Honey Whip Peptide Moisturizer, a firming, lifting, and replenishing whipped daily moisturizer powered by superhero ingredients including manuka honey, peptides, collagen, and cica, with the promise to deliver 30 hours of moisture.
Bad Habit: The skincare brand's latest launch is lip focused. Daily Fix Elderberry & Vitamin E Lip Oil nourishes while delivering sheer hydration and major shine, leaving lips tasting like raspberry. Available at Ulta and Morphe Stores for $15.
Free +True: The new waterless cleanser Soft Power($40) is an effective cleanser that is not gritty but soft on the skin is perfect for those who cannot tolerate AHA or enzyme exfoliation. A blend of micro powders, including coconut milk, banana colloidal oat, and a plant-based powdered surfactant lathers into a creamy milk to gently polish away impurities, pollutants and excess oil.
Wet Brush: The Head Start! Exfoliating Scalp Massager features an ergonomic design that fits into the palm and has a flip-up ring for easy storage in the shower. It gently removes build-up and promotes healthy hair by increasing circulation to the scalp. For a deeper clean twist off the cap, add up to 50ml of treatment product that is dispensed while massaging. The brush has an anti-microbial coating to prevent bacteria build-up and is BPA-free.The food-grade silicone is non-toxic, easy to clean, and will retain its shape over time. The product is available in three colors online at Amazon and Ulta for $14.
Guess: Tapping into the hot men's market Guess is set to launch its first men's grooming collection Guess Effect. A new fragrance and collection of high-performance hair, body and face essentials. Firmenich perfumer Clement Gavarry created the scent. The price of the range is $10-$45.