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2021 Week 39: Beauty Brand and Product Launches

Published October 1, 2021
Published October 1, 2021

The fall launches keep rolling. New brands, inspired collaborations, strategic category extensions, and product innovation defined this week.

Plantkos: A pharmacist-developed, clinically tested, and ayurvedic-inspired skincare line for melanated skin founded by Sejal Patel, PharmD. This phytomedicinal skincare line addresses irregular pigmentation, dryness, and inflammation that are struggles for melanated skin. Combining her pharmaceutical background and traditional Indian roots, the range was developed with a unique proprietary Phytomedicinal Complex formulated from a synergistic blend of Ayurvedic Herbs and clean, clinical actives including acids, enzymes, and biodiverse botanicals. Four targeted treatments were designed to support the microbiome, protect the skin barrier, soothe inflammation, prevent dehydration, support balanced melanin production, and maintain collagen and elastin integrity. Priced from $47-$73.

Lula: Celebrity and editorial makeup artist Sarah Uslan has launched this new CBD-based beauty brand incubated with SuperOrdinary. The brand's multipurpose approach to skin includes Hand & Body Lotion ($55), The Beyond Balm ($75), and Potion Serum ($125). The brand was designed using recyclable glass, plastic, and FSC-certified paper, and participates in TerraCycle's Zero Waste Platform.


Arturo Obegero x Pigmentarium: French fashion designer Arturo Obegero is launching his first fragrance in collaboration with Czech perfume house Pigmentarium. Azabache is the outcome of a creative conversation that lasted for 12 months.

HydraFacial x Epicutis: The new professional, medical-grade luxury skincare line that treats skin health with science-backed ingredients has collaborated with HydraFacial to launch Neck & Décoletté Booster. Epicutis products are formulated exclusively with nontoxic, high-quality, patented active ingredients to attain and maintain healthy skin from the inside out.

Category Extension

Bite: The brand known for innovating the oral care category with its toothpaste and mouthwash bits is taking on deodorant with its zero-waste approach. The company claims they have created the first-ever 100% plastic-free deodorant with compostable refills. Available in three scents, a citrusy Neroli, floral-fresh Rose Vert, and a woodsy Santal, the refills ship in compostable packaging and go into a shiny metallic dispenser. The price is $44 and comes with a Refillable Deodorant Case and 2 × Deodorant Refill.

Estée Lauder Luxury Fragrance Collection: This is the first time the brand has entered luxury territory. The eight-fragrance collection is crafted with the finest ingredients and incorporates ScentCapture Fragrance Extender technology, allowing each mood-boosting scent to last up to 12 hours. Each scent in the collection has been demonstrated in independent neurosensorial testing to evoke specific emotions. Prices ranging from $95 to $190.

Decorté: The J-Beauty brand that strikes a perfect balance between centuries-old traditions and innovation launched Rouge Decorté Lip Collection, comprised of 51 shades and 5 textures (Shine, Glow, Satin, Velvet, Matte) and formulated with skincare delivery technology for deep moisturization and Color-Hold Capsule for long wear and no bleeding.

Kylie Cosmetics: The ultimate creator empire continues to grow, expanding into the baby category. Kylie Baby will offer clean, vegan, hypoallergenic, and pediatrician-tested products. The brand launched with four products: a gentle shampoo and conditioner, bubble bath, and moisturizing lotion.

Product Launches

Blocki Perfume Co: Founded in 1865 by pioneer American perfumer John Blocki, the historic family-owned perfumery is relaunching its most famous fragrance from the 1920s—Esprit d'Amour. The original Esprit d'Amour was a harmonious blend of 27 rare ingredients and the crowning achievement of the Blocki perfumery. Perfumer Lionel Nesbitt worked with Blocki to modernize Esprit d'Amour.

Hawthorne: A new skincare launch formulated with deep-acting, gentle natural ingredients, Papaya Enzyme Exfoliator is a weekly treatment to promote cell rejuvenation and refine skin texture. Priced at $19 or $17 with a subscription.

Vegamour: Expanding on its mission to address hair health from the inside out, the latest launch, Gro Well Hair Boost Supplement and Probiotic, addresses many of the underlying root causes of hair loss and supports healthy circulation gut health. The product is formulated with functional adaptogens, vitamins, and minerals that are bioavailable. Available in 4 flavors and priced at $68 for 30 Packettes (1 month supply).

ITEM Beauty: The Gen Z-loved beauty brand celebrates co-founder Addison Rae's 21st birthday with two new clean beauty launches: My Element Eyeshadow Palette ($24) color eyeshadow palette featuring cool and warm neutrals to complete any look, and Ruled By Lip Glosses ($16) a non-sticky, high-shine lip gloss with a comfortable plumping effect.

R+Co: The newest innovation in their styling category is Fiber Stretch ($28) Pomade, a unique, weightless formula that utilizes elastic-like fibers to provide flexible hold and volume for all hair types while delivering shine, reduced frizz, and touchable hold.

Make: The newest product in the assortment is Lactonic Synchronizing Skin Serum, a unique serum formulated with lactic acid and ascorbyl glucoside that works to target the look of dark spots, fine lines, and wrinkles by hydrating and exfoliating to improve the look of uneven texture.


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