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2021 Week 40: Beauty Brand and Product Launches

October 08, 2021 Kelly Kovack
October 08, 2021
Bawdy Beauty

From luxury to mass, the fall launches keep rolling in. If the new product launches are any indication, the color category is slowly making a comeback, with dramatic effect and sustainability top of mind.

Indē Wild: Global Indian Diipa Büller-Khosla is the latest influencer to launch a beauty brand with an undisclosed amount of funding from angel investors. Using her mother Dr. Sanghita Khosla, an Ayurvedic doctor and dermatologist, as her muse, she set out to create a direct-to-consumer “Ayurvedistry” brand. Using a blend of Ayurveda and chemistry, the brand will launch with two serums: Sunrise Glow Serum for the morning and Sunset Restore Serum for the evening, each $37. Bringing the business to life took two years, tapping her 1.5 million followers to gather insight for 13 focus groups and four surveys that were sometimes answered by between 6,000 to 12,000. Khosla also assembled a professional panel of four women—a formulator with 15 years of experience, a PhD student studying skin and hair, a Harvard dermatologist, and a third-generation Ayurvedic doctor.

Collaborations X Limited Editions

Touchland X Disney: Marrying pop art with pop culture, the brand continues to shake up the hand sanitizer category with its first collaboration. The whimsical four-piece limited-edition collection features four of Touchland's Power Mist Moisturizing Hand Sanitizer, is custom designed with Mickey Mouse wallpaper, and comes in fan-favorite scents Aloe You, Pure Lavender, Citrus Grove, and Unscented. The collection is available at Neiman Marcus and on the brand website and retails for $45.

Valmont: In celebration of the 20th anniversary of the l'Elixir des Glaciers skincare line, La Quintessence is a four-week intensive treatment comprised of three products tailored to circadian rhythms according to the principles of chronobiology. The La Sève des Glaciers, La Source des Glaciers, and Le Nectar des Glaciers formulas combine the brand’s most powerful natural ingredients in their purest form, masterfully combined with state-of-the-art complexes and delivery systems. Limited to 500 pieces each year, La Quintessence is nestled inside a beautiful treasure box, individually numbered and signed by the founders of Valmont. Available at select Valmont retailers including Saks Fifth Avenue and priced at $3,888.

Category Launches

Bawdy Beauty: Founder Sylwia Wiesenberg extends the brands to embrace body positivity and sexuality into the sexual wellness category with a new section on the website Bawdy Intimate and its first product Blow ($69). The USDA Certified Organic, full-spectrum CBD + CBG oral (edible) lubricant with a vagina-friendly pH encourages users to embrace the giving and receiving of pleasure and aims to remove the stigma surrounding sex.

Product Launches

Hindash Cosmetics: Following the successful launch of his Beautopsy Gradient Palette the celebrity makeup artist has just unveiled Heroline ($26) - the highly anticipated second chapter in his namesake brand. The ultra-black vegan formula eyeliner is made for extreme wear and precision.

Danessa Myricks Beauty: Instant drama. Infinite Chrome Flakes are lightweight and easy apply as a stand-alone eyeshadow or topper. This innovative, self-setting, high impact, cooling water-based formula creates an intense prism of light. Comes in six colors and priced at $25.

Tresluce: Ready to Bounce's unique jelly textured formula cream blush comes in six shades ($16) that can be used on cheeks and lips. The waterproof multifunctional formula is bouncy, creamy, and gives off a velvety powdery finish that melts right into the skin.

Alpyn Beauty: The brand debuted its latest product, Triple C Brightening Bounce Cream, a springy pink aloe-based dream cream that delivers an intensive burst of long-lasting moisture in a brightening, breathable formula. The product launches in the brand's full US fleet Sephora expansion.

Coco & Eve: Two Balinese fruit bowl-inspired shower gels to cleanse, hydrate and nourish. Tropical Mango or Dragon Fruit & Lychee these gentle, effective, sulfate-free formulas with fruit enzymes create a rich lather without stripping skin of natural oils.

MOB Beauty: Two years in development the latest innovation from MOB is a 100% vegan, refillable, Volumizing Mascara. Rather than using beeswax this formula combines a blend of sunflower, berry, jojoba, and olive waxes that is free of traditionally used carbon black and non-biodegradable micro-plastics, silicones, and acrylates. The Mascara refill is made from 100% post-consumer recycled materials and designed with 75% less packaging than the standard industry mascara.

Mass Launches

Garnier: Partnering with Walmart, the brand launched an exclusive scalp-focused haircare collection targeting Gen Z consumers. Garnier Fructis Pure Clean Hair Reset is a six-product collection that includes three types of shampoo, a conditioner, a hair serum, and an "Anti-Residue" scalp scrub, all focused on fighting residue like pollution, dirt, oil and styling product build-up. Products are all priced at $6.97.

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