Hindash Cosmetics: Following the successful launch of his Beautopsy Gradient Palette the celebrity makeup artist has just unveiled Heroline ($26) - the highly anticipated second chapter in his namesake brand. The ultra-black vegan formula eyeliner is made for extreme wear and precision.
Danessa Myricks Beauty: Instant drama. Infinite Chrome Flakes are lightweight and easy apply as a stand-alone eyeshadow or topper. This innovative, self-setting, high impact, cooling water-based formula creates an intense prism of light. Comes in six colors and priced at $25.
Tresluce: Ready to Bounce's unique jelly textured formula cream blush comes in six shades ($16) that can be used on cheeks and lips. The waterproof multifunctional formula is bouncy, creamy, and gives off a velvety powdery finish that melts right into the skin.
Alpyn Beauty: The brand debuted its latest product, Triple C Brightening Bounce Cream, a springy pink aloe-based dream cream that delivers an intensive burst of long-lasting moisture in a brightening, breathable formula. The product launches in the brand's full US fleet Sephora expansion.
Coco & Eve: Two Balinese fruit bowl-inspired shower gels to cleanse, hydrate and nourish. Tropical Mango or Dragon Fruit & Lychee these gentle, effective, sulfate-free formulas with fruit enzymes create a rich lather without stripping skin of natural oils.
MOB Beauty: Two years in development the latest innovation from MOB is a 100% vegan, refillable, Volumizing Mascara. Rather than using beeswax this formula combines a blend of sunflower, berry, jojoba, and olive waxes that is free of traditionally used carbon black and non-biodegradable micro-plastics, silicones, and acrylates. The Mascara refill is made from 100% post-consumer recycled materials and designed with 75% less packaging than the standard industry mascara.
Garnier: Partnering with Walmart, the brand launched an exclusive scalp-focused haircare collection targeting Gen Z consumers. Garnier Fructis Pure Clean Hair Reset is a six-product collection that includes three types of shampoo, a conditioner, a hair serum, and an "Anti-Residue" scalp scrub, all focused on fighting residue like pollution, dirt, oil and styling product build-up. Products are all priced at $6.97.