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2021 Week 42: Beauty Launches to Watch

October 22, 2021 Kelly Kovack
October 22, 2021
Hummingway

Clean, Clean, Clean is the theme for the brand launches this week, from fragrance to color and wellness. The Moncler fragrance steals the show this week with its built-in LED screen personalization.

Moodeaux: Brianna Arps, former Refinery29 editor-turned-marketing expert, began mixing scents and quickly realized there wasn't enough conversation surrounding the ingredients and what's good or bad for the skin. Her passion led to the birth of Moodeaux and Black In Fragrance. As a BIPOC founder, she is on a mission to bring diversity into the fragrance category with a clean fragrance brand focused on self-care. The first launch is a SuperCharged SkinScent that is a warm addictive mix of citrus-floral-woodsy accords called Worthy.

Caliray: Wende Zomnir, who co-founded Urban Decay in 1995 and still serves as the brand's Chief Creative Officer, has gone back to her start-up roots with the launch of a new SoCal-inspired sustainable cosmetic brand. The new makeup business is launching with two cruelty-free products, Come Hell or High Water Mascara ($24) and the Surfproof Easy Glider Eye Definer Waterproof Pencil ($20), that are formulated within the brand's own clean standards.

Hummingway: Founded by actress Ashley Greene Khoury and her sister-in-law Olivia Khoury, Hummingway offers a collection of innovative natural solutions and an educational platform to demystify the conversation surrounding our reproductive systems, hormones, and our whole cycle. Products and The Regular educational platform are research backed and fact checked using a team of experienced advisors and practitioners across the reproductive, health, hormonal well-being, and nutrition space.

Product Launches

Moncler: The Italian fashion label is expanding into the fragrance game with two scents created by Givaudan. Moncler Pour Femme, which evokes the radiance of powdery snow, Italian bergamot, and jasmine, and Moncler Pour Homme, which embodies an alpine forest with a crispy, enveloping woody aroma. The bottle design evokes the brand's identity with silver ribbing on the cap that nods to the signature quilting on their jackets. The flask-shaped bottle is enabled with LED screens that can display personalized messages through a Bluetooth-powered app. Available exclusively at Moncler boutiques and Bloomingdale’s.

Nutrafol: The new Growth Activator Hair Serum now joins the company's lineup of natural, clinically effective hair wellness supplements and is designed to work in tandem with these core nutraceuticals. Designed for daily use, Growth Activator works to address the immediate signs of hair thinning on the scalp surface such as hairline changes, excess shedding, and large parts. The product is formulated with a patented blend of phytoactive ingredients like plant exosomes from the Ashwagandha plant, Moringa, and Sea Buckthorn that are safe, drug free, and compatible with the body. Priced at $69 and available at Amazon and select physician partners.

Le Labo: The latest addition to the brand's scent library is The Matcha 26. The matcha tea accord is infused with a creamy fig note, grounded by soft vetiver and textural cedarwood and uplifted by enticing bitter orange. Priced at $265 and $196.

Innersense Organic Beauty: Achieve a smooth, flawless blowout with this nutrient-rich Serenity Smoothing Cream ($28). Baobab and frangipani help lock in moisture and provide care for thermal exposure. Vitamin-rich avocado and coconut oils smooth the cuticle to reduce frizz without weighing hair down. Packaged in a tube made from 65% PCR with a flip top that is 100% PCR.

Trinny London: The cult-favorite cream-based makeup brand's latest innovation is Lash2Brow, a dual-ended mascara and tinted brow gel. The cone-shaped mascara brush is designed to distribute the perfect amount of mascara, reaching every single eyelash, while the brow-gel micro-precision brush is designed to shape and groom your brows with accuracy.

Ballsy Brands: The brand known for addressing the needs of men's nether regions has shifted their focus to women for its latest launch. Boobguard is a liquid powder that reduces sweat, odor, and irritation, and cools, soothes, and dries quickly as a mess-free powder that can help with chafing on your breasts and thighs. Priced at $12.

Knesko Skin: The brand that revolutionized skincare by bridging science and spirituality has launched an Amethyst Hydrate Collection featuring natural collagen hydrogel masks made with Reiki-charged amethyst gemstones and proprietary Gemclinical technology. Face, eye, and lip masks are accompanied by an amethyst gemstone roller to help sculpt and relax. Prices range from $15 to $199.

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