Spectra: Lauren Bowker founded the material science and design studio Unseen in 2014, bringing together scientists, creatives, and designers to disrupt beauty as we know it. The studio is launching its first direct-to-consumer beauty brand with a physical eye color that transforms in the digital world, reacting to bright reflective silver lights like that of a phone camera flash. The reflective cream is highly pigmented by light and creamy to the touch. The formula is also cruelty-free and vegan, packaged up in a recyclable aluminum tube sealed in a biodegradable vacuum pouch. Spectra is available in two colors: the 4.10, a highly pigmented black, and the 8.08, a barely-there silver-grey priced at £33.