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2021 Week 44: Beauty and Wellness Launches and Collaborations

November 05, 2021 Kelly Kovack
November 05, 2021
Addison Rae

With so many new brands and product launches, there are times when these roundups feel a little monotonous, but this week is not one of those weeks. There's very intentionally built brands, inspired collaborations, and packaging innovation to get your creative juices flowing.

leVerden: The new entrant to the luxury beauty category, founded by Helen Lee and Soyoung Cho, is grounded in a shared respect for the power of nature and healing rituals, and incorporates ancient healing practices to care for the body, mind, and soul. leVerden (from the Nordic “le verdens," meaning "of the world") offers users a transformative kind of recovery and rejuvenation while celebrating the founders' Korean heritage. Each leVerden collection will be based on a Place, an Ingredient, and a Practice—a rejuvenating ritual discovered on a physical and inner journey beginning with the Bamboo Forest Collection. The first collection includes bath salts, body wash, body lotion, and a refillable candle (priced from $50-$85). Each product is supported by a custom scent created by Master Perfumer Christophe Laudamiel that evokes the mystery and seduction of being in a bamboo forest.

Manik Skincare: The German skincare brand, founded as a side project by Hamburg-based visual design and branding entrepreneurs Manou and Mik Rahner, and Manuel Camacho, has created vegan, organic products for tattoo aftercare with a strong commitment to sustainability. The products were developed for people with strong environmental and self-care values. For its Herbal Tattoo Series products, the brand partnered with Sulapac for packaging, choosing industrially compostable options.


Dove Kids: Filmmaker Matthew A. Cherry proudly announced the new Dove Kids Care Hair Love collection. This range of hair products, designed for kids with curls, coils, and waves, was inspired by Matthew's Academy Award-winning animated short Hair Love and its main character Zuri. The range of products delivers expert nourishment and care and features positive affirmations on every bottle to encourage kids to celebrate their natural hair with confidence.

Wellfounded X Scent Beauty: A modern lush green fragrance is intended to transport the senses to the magical cannabis terroir of the Wellfounded California farm, among sun-grown herbs, orchards, and salted sea breeze. The Wellfounded Eau de Parfum is available on Scent Beauty.

Category Launch

Augustinus Bader: The cult skincare brand launched in 2018 is making the jump to haircare. The science-based category expansion includes a shampoo, conditioner, leave-in treatment, hair oil, scalp treatment ,and a comb powered by Professor Bader's TFC8 technology to target scalp and hair vitality on a cellular level to create an optimal environment for hair to grow and renew. Prices range from $28 to $80.

Rael: Inspired by the brand's Miracle Patch success, the Miracle Clear Collection, a three-step skincare system made for acne-prone skin developed with hormonal complexion care expertise, expands a hero product into a franchise. The Exfoliating Cleanser, Clarifying Toner, and Barrier Cream naturally all work to strengthen the skin barrier, keep skin hydrated to prevent dead skin cells from accumulating in pores, and reduce excess oil production. Succinic Acid is a hero ingredient within each of the products in the system that is naturally derived from amber, with antimicrobial and anti-inflammatory effects. All three products are priced at $20.

Addison Rae: Expanding into the fragrance category, the creator-backed brand developed with Hampton Beauty debuted the AF Collection by Addison Rae. The playful trio of scents are designed to "make you smell good and feel good too." The multifunctional scents are all clean, and employ water-based packaged in ergonomic bottles that utilize heat-sensitive technology, changing color when reacting to temperature, creating a multi-ensory experience. Chill AF, Happy AF, and Hyped AF will be available exclusively on the brand's website and shoppable through TikTok and Instagram for $40 each.

Product Launches

I'm Outside: I’m Outside is the Jackson Hole-based brand that bottles the benefits of Forest Bathing, distilling the scientifically proven benefits of being outside into mindful mists that combine modern aromatherapy and sustainable self-care. The latest addition to the collection is Mating Season ($28), a natural aphrodisiac mist featuring ingredients that bring the stress-relieving, natural arousing benefits of nature to the bedroom.

Skin Research Laboratories: The brand has launched two new products, building on the success of neuLASH and neuBROW. With serum-based formulas that leverage SRL's proven ingredients and bioengineered peptides, neuMASCARA ($55) and neuCONTOUR ($45) deliver pigment-rich, performance-based results with treatment benefits.

Olive & June: The brand that launched the game-changing Mani and Pedi Systems has innovated press-on nails. The nails are made from recycled material and are size inclusive with 21 sizes. The product is incredibly accessible at a $10 price point for one full set of Press-On Nails, including 42 nails, non-damaging glue, an acetone-free prep pad, 2-in-1 file and buffer, and wooden cuticle pusher.

Merle Norman Cosmetics: The 90-year-old brand launches its first clean skincare product. Aqua Bliss ($37) is a 97% natural, plant-based moisturizer that provides barrier protection and time-released hydration in a weightless infusion of natural oils and antioxidants that melt into skin, leaving it soothed and replenished and blissfully hydrated.

B-Well CBD: Combining the powerful healing properties of CBD with some of nature's most trusted herbal remedies, the brand unveiled its Herbal CBD oil range based on 10 of nature's most healing herbs.


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