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2021 Week 45: Beauty Brand and Product Launches to Note

November 12, 2021 Kelly Kovack
November 12, 2021
R.E.M Beauty

The holiday season has started earlier than ever this year, but on top of holiday launches new brands and products continue to debut at a healthy clip.

INRYU: Shiseido announced the launch of INRYU, a new ingestible beauty brand aimed at improving the overall health of the skin from the inside to support beauty and wellness. IN stands for inner beauty, and RYU means to flow. There is a total of three products: Advanced Radiance, Night Ritual+, and Laser Refine. The brand was developed by China Business Innovation & Investment Office (CBI), established in Shanghai in 2019 as an operational hub to promote innovations in existing businesses and new business development.

CBI, which focuses on the market trends of increasing beauty consciousness and the growing ingestible beauty product market in China, developed INRYU by collecting, analyzing and testing consumer insights, combining them with Shiseido's innovation expertise in areas such as blood vessel research, ingredient development, and emotional value development, which bring beauty from the inside out. The products will be available in the Shiseido The Store in Japan starting January 2022, and on e-commerce platforms in China starting March 2022.

Droplette: Madhavi Gavini and Rathi Srinivas, two MIT-trained PhD scientists, started on a mission to create a painless and injection-free transdermal delivery system for a debilitating pediatric skin disease called Epidermolysis Bullosa (EB). After countless prototypes and experiments, they discovered a fascinating fluid physics phenomena that profoundly enhanced drug absorption into the skin. Since then, they've received support and funding from NASA, the National Institutes of Health, and are currently partnered with the Walter Reed Army Institute to use Droplette for treating blast wounds that impact soldiers on the field.

Although Madhavi and Rathi started working on Droplette to hopefully one day cure EB and various other conditions for which topicals are insufficient, they realized that the technology can be applied to every realm of skincare. Through a combination of fluid dynamics, the piezoelectric effect, and Fick's laws of diffusion, Droplette's inner mechanisms deliver key ingredients effectively into the skin. Droplette is a needle-free, pain-free, at-home device that transforms traditional water-based serums into millions of tiny, rapidly moving droplets that the brand claims can bypass the skin's barrier 20x more deeply than topicals. The technology enables deep delivery of molecules that are 10,000x larger than what can traditionally be absorbed topically. The Droplette device is priced at $299. A 30-day supply of capsules with ingredients like collagen, retinol, and glycolic acid is priced at $89.

R.E.M. Beauty: After two years in the making, Ariana Grande unveiled her beauty business entry. The brand's first drop, Chapter One, consists of 12 vegan and cruelty-free products including highlighters, false lashes, eyeliner pencils and markers, a shadow palette, liquid eyeshadows, and lipsticks. The brand will be available DTC at launch.

Chiara Ferragni: The Italian social media star and founder of The Blonde Salad, a fashion and art-of-living blog, has added a new category to her growing brand. Ferragni announced her first makeup collection to her 25.4 million Instagram followers. The range includes three shades of lipsticks, a mascara, an eyeshadow palette, a highlighting blush, and a brow gel, which will be sold exclusively at the Douglas perfumery chain in Italy, Spain, and Portugal, and online.

Good Kind Pure: Coty launches a new clean fragrance collection with the aim of delivering a more meaningful standard of beauty defined by actions not appearance. The clean collection consists of fragrances inspired by nature: Wild Peony, Vanilla Ginger, and Iris Petals in both Eau De Toilette ($19.98-$24.99) and Fine Fragrance Mist ($10.99) available at national retailers such as Walgreens, Walmart, Amazon and other national mass, drug, and grocery retailers.

Category Expansion

Artis: Known for its exquisite makeup brushes, the brand extends its reach into the category with color cosmetics. The Artis Monograph Collection launch consists of three limited-edition collections housed in maximalist packaging created under the direction of co-founder Matthew Waitesmith, who spent three years developing the products. The highly wearable products include Pressed Powder Eyeshadow Quads ($149), Pressed Powder Blush Duos ($149), and Lipsticks ($149).

JSHealth: The cult favorite Australian supplement brand, co-founded by clinical nutritionist Jessica Sepel and reportedly valued at $426 million (although the company's CEO says its closer to $600 million) has entered the skincare category. The vitamin-based range is infused with botanical actives and nutrients, and includes a four-step system consisting of a cleanser, serum, oil, and moisturizer. All the products are formulated with JSHealth's bespoke JSH-V7 complex of ingredients including vitamin C, vitamin B5, marine polyphenols (seaweed extract), calendula, vitamin E, grapeseed oil, and frankincense.


Merci Handi x Stranger Things: Rather than a character-focused collaboration, Merci Handi wrapped skincare and bodycare in retro '80s packaging, transporting consumers to the Upside Down. The limited-edition hand and body care range, in partnership with the hit Netflix sci-fi series Stranger Things, launched on November 6, the date lead character Will Byers disappears.

Product Launches

Glacyo Skincare: Entering the market in February 2021, founders Angelic Luong, lifestyle influencer and skincare fanatic and Dr. Nhat Nguyen, formulator and international scientist, have spent 8+ years honoring their integrative philosophy to skin health. Formulated with glacial marine mineral water from Canada's West Coast alongside Polish-derived amber extract, Glacyo leverages bio-active and clean ingredients for luminous, plump, and well-hydrated skin with their two new launches: Amber Extract Anti-Aging Serum ($179), Amber Extract Eye Cream ($122). and limited-edition Amber Oil Serum ($69), a restorative oil infused with 100% raw Baltic Amber.

Prakti: Inspired by Indian beauty practices passed down through generations, now translated for a modern world, Prakti launches its second product. MahaMask ($42) is a pampering moisture treatment that combines the most impactful Ayurvedic ingredients into a buttery-textured mask that makes skin appears more plump, dewy, and glowing with just one use.

Kaibae: Research shows that gut and lung microbiota communicate through a complex immune messaging network and determine the course of respiratory disease. Gut/Lung Resilience ($42) combines these latest findings with wild-harvested pelargonium from South Africa, a centuries-old remedy for respiratory conditions with powerful antiviral, antibacterial, and mucolytic properties.

Philip B: This botanical treatment helps to relaunch stem cell activity and proliferation, reactivating natural hair growth and reducing thinning. Scalp Booster ($85) is a self-heating prewash formula with 3% Redensyl that brings youth and life back to tired, aging follicles and scalp.

Antedotum: The Aspen-based brand set out to create the most powerful and luxurious salve in the world by developing a proprietary complex of 80% pure broad-spectrum CBD and 15% CBC. Relief Body Balm ($85) is powered by 1000 mg CBD Complex, delivering instant topical pain relief and deep nourishment to the skin. It melts into the skin on contact and absorbs quickly for relief from soreness, stiffness, pain, and dryness.


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