Cutis By Dr. Vali: Leading London-based cosmetic dermatologist Dr Vali, founder of the exclusive medical wellness spa LMS Wellness—only accessible by invitation—launched her micro-contouring tool (£525) at Selfridges. According to the brand, the steel and medical-grade composite Cutis will be the most powerful sculpting tool available, delivering up to 14,400 oscillations per minute operating across five game-changing protocols, Depuffing, Radiance, Lifting and Tightening, Tension Relief, and Micro-Contouring working, across the five anatomical planes.

In February 2022, Dr. Vali will launch a By Dr. Vali destination at Selfridges, Oxford Street, offering a bespoke menu of treatments to optimize medical wellness and state of mind as well as personalized, advanced skin engineering from biohacking to functional optimization. An edit of By Dr. Vali skincare products will also be available for the first time.

Syster: The Italian beauty box start-up Abiby is launching a brand created in collaboration with its community of 60,000 beauty lovers. The result is a vegan and cruelty-free brand of skincare and haircare products that target lifestyles rather than conditions. Syster's inaugural range includes five multifunctional, AHA fruit acid-based products, including a toner, a hydrating biphasic makeup remover, a face cream and serum, a 10-in-1 serum for hair, and a cleansing and conditioning duo for hair. The brand has two more ranges in the pipeline to launch in 2022.

Inclusev London: The new brand that believes in breaking boundaries one product at a time. Its debut collection, Add Aqua, consists of concentrated powders that eliminate waste (handwash, bodywash, facewash, and shampoo). Each powder-to-foam formula is crafted without water with natural, biodegradable, sustainably sourced, plant-derived ingredients delivering 4x the number of washes compared to a liquid product.