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2021 Week 49: Beauty Collaboration, Brand, and Product Launches

December 10, 2021
December 10, 2021
Sally Olivia Kim

As the year winds down, brands and retailers are laser focused on sell-through rather than newness, but we do have a handful of new launches to share this week.

Crushed Tonic: Geltor announced a collaboration with beauty and wellness entrepreneur and author Sally Olivia Kim on a direct-to-consumer line of biodesigned CPG products. The partnership cements a longstanding relationship between Geltor and the collagen expert, influencer, author, and founder-CEO of the beauty-from-within brand Crushed Tonic. Kim joined the biodesign company as Entrepreneur-in-Residence in October. An undisclosed investment is being deployed to support the incubation.

Jolie: Co-founders Ryan Babenzien and Arjan Singh are building a brand of beauty and wellness tools fundamental to our daily lives.

The Filtered Showerhead ($148) is the first product to address the contaminants in our water that could be behind dry skin, acne, dandruff, and damaged hair by removing chlorine, heavy metals, and other impurities from shower water.

Mintly: A new clean and sustainable oral care start-up hits the market, bridging the gap between traditional and new oral care brands with research-backed ingredients like fluoride and probiotics in clean formulas and planet-positive packaging. The first products consist of waterless toothpaste tablets, mint lozenges with probiotics, and eco toothbrushes and floss that target single-use plastic. The brand is led by female founders with decades of industry experience and backed by Ignite Venture Studios.


Thalía x Rizos Curls: Iconic Mexican telenovela and global superstar Thalía has partnered with the clean haircare brand for curly hair on a mission to pursue what they call the 3 C's—Curls, Community, Culture. The limited-edition VIP box Amor a los Rizos ($125) is available exclusively on the brand's website.

cent.ldn x Girl Gang the Label (Girl Gang): The duo have teamed up to debut an NFT and bespoke candle collectible. The limited-edition candle is a handcrafted scent representing the ethos behind Girl Gang—a unisex blend that complements and inspires, marking the debut of a new movement in home decor. The NFT utilizes Polygon (MATIC), a more ecologically sustainable algorithm that minimizes the environmental impact of crypto-mining, prioritizing the possibilities of a future where NFTs and home decor intersect at the heart of this unique partnership.


Nivea: Beiersdorf-owned Nivea has launched a refill solution for its liquid soap ranges. The Nivea Ecorefill includes a 100% recycled and recyclable PET bottle to be reused and tabs designed to be mixed with water at home available in three scents: Lemongrass, Cotton Flower, and Hibiscus Honeysuckle. The range is sold in 50 Tesco stores across the UK and on the brand's website. Nivea is set to expand the rollout of the range in 2022.

Versed: The latest launch is a nourishing daily body moisturizer that delivers serious retinol results, from the neck down. Firm Ground Retinol Body Lotion ($17.99) is designed to relieve dryness and rejuvenate skin with a formula infused with squalane, cocoa butter, vitamin E, and retinol.


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