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2021 Week 50: Beauty Product and Category Launches

December 17, 2021 Kelly Kovack
December 17, 2021
Kayali

The launches keep coming as the year winds down, with haircare and fragrance taking the lead this week.

NYX Professional Makeup: Supercharging consumers' reality both in the physical and digital realm, 2022 Super Drop will feature two custom AR Snapchat lenses, each boasting cutting-edge, supercharged, and super-boosted immersive AR experiences for a gamified look at the collection.

The multipronged campaign features the Snapchat Facial Lens, which will give users super-plumped skin, super-hydrated lips, and super-thick brows with each tap on the Lens. The Snapchat World Lens takes app users to a beat-the-clock gamified experience. The brand will also be transforming its Union Square store into a physical-meets-virtual arcade by displaying Super Drop Snapcodes on the windows to invite customers to unlock the AR experience via Snapchat while browsing in-store.

COLLABORATIONS + LIMITED EDITIONS

Pat McGrath Labs x Bridgerton: The queen of the beauty drop is collaborating with Netflix in an homage to the first season of Bridgerton. The collab includes one eye palette, one blush trio, and two highlighters that will be available on the brand's website in limited quantities on December 26. The products are priced from $55 to $65.

Cartier: This new generation of perfume accessories is inspired by the brand's early 20th-century vanity cases. The Les Nécessaires à Parfum Collection introduces the Maison's fragrances in 30 ml glass refills held inside the case by a magnetic mechanism specially developed to facilitate fluidity. Each case involves more than seven manufacturing steps, from engraving the metal to applying the lacquer, all executed by hand, color by color, groove by groove, up to the final, highly precise polishing. Available in Baiser Volé, La Panthère, Déclaration, Pasha Edition Noire, Oud & Santal, L'Heure Mystérieuse, l'Heure Diaphane, Pur Kinkan, Pur Magnolia, and priced from $485 to $1,040.

Imageinair x Kilometre.Paris: Two Parisian travelers, Jessica Sironi from Imageinair and Alexandra Senes from Kilometre.Paris, gave birth to this candle creation. The scent of a breakfast in Paris. A baguette, a sliced loaf of well-baked bread, a croissant, a croûton, a tartine as if straight from the oven, this candle transports you to the most traditional Parisian bakery.

Kenneth Cole x Pura: Joining forces with diffuser manufacturer Pura, Kenneth Cole launches its first home fragrance collection with two scents, Aim to Teas and Go Fig-ure created by Givaudan. The products are available individually for $18 or as a box set with a diffuser for $85 and are sold on each of the company's websites.

CATEGORY EXPANSION

Public Goods: With over 2,000 people on the waitlist and nearly 85% of its community wanting the brand to offer skincare, Public Goods proves that consumers prefer a one-stop shopping experience. The brand currently sells 200+ healthy and sustainable products, from cleaning supplies to candles and wine to dog food. The skincare expansion will include the launch of a minimal gender-neutral Skin Care System consisting of six core items made with healthy, science-backed ingredients, all priced under $15.

Vegamour: The haircare brand is expanding beyond hair loss and hair growth with a new range focused on hair health. Ensō is positioned as the first smart haircare system designed for the unique needs of fine, medium, or thick hair. The products are formulated with intuitive technology that adjusts to the hair on contact, helping to provide ideal amounts of moisture, volume, and protection, while enhancing color and shine. Priced from $33-$51.

Tula: The probiotic skincare brand expands into body care with two new product launches available exclusively at Ulta Beauty, where sales in the body category are up 50% YOY, outpacing skincare growth by 19%. Take Care + Nourish Advanced Hydration Body Moisturizer ($38) and the Take Care + Polish Revitalize & Cleanse Body Exfoliator ($34) formulations feature the brand's proprietary prebiotics and probiotic S6Pro Complex.

PRODUCT LAUNCHES

Everyday Humans: The brand is launching its first SPF product since making its official debut in March 2020. Big Mood SPF30 Milky Lip Balm ($9) is a moisturizing and milky 100% zinc-based SPF30 lip balm. To celebrate the launch, the brand is also collabing with Vivian Nguyen, the viral TikToker behind @CoffeeBae97, on a limited-edition release of Bae World's mini size Lovers Roast coffee beans.

Briogeo: The brand’s latest launch, Don't Despair, Repair MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment ($42), is an intensive weekly treatment powered by a rice protein complex featuring rice-derived water. According to the brand, the treatment has been proven to strengthen hair up to 2x after one use, and when combined with Don't Despair Repair Shampoo and Deep Conditioning Mask, hair is strengthened by 4x with a 60% decrease in breakage after one use. The brand is planning additional launches under the MegaStrength+ franchise in 2022.

Kayali: The ninth scent in Mona Kattan's fragrance range, Eden Juicy Apple is an intoxicating mix of crisp and juicy red apples, sweet berries, and fresh floral notes inspired by the raw emotion of the symbolic apple—the temptation, desire, and pleasure of that first irresistible sweet bite.

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