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2021 Week 51: Beauty Brand and Product Launches

December 24, 2021 Kelly Kovack
December 24, 2021
Peach & Lily

While it's not the last week of the year, this will be our last brand and product launch roundup for 2021. Dive in and enjoy.

Golf Le Fleur*: American rapper and record producer and unpredictable creative force Tyler, the Creator is the latest celebrity to enter the beauty ring. The launch of a unisex fragrance "French Waltz" ($40-$200) and trio of nail polish ($20 each) was part of a larger lifestyle brand drop and Malibu retail pop-up. The brand and product embrace bold colors and the founder's eccentric style.

COLLABORATION

"Claws" x Pear Nova: The luxury vegan, cruelty-free, and nontoxic nail lacquer brand partnered with TNT's hit series Claws to create a range inspired by the series’ dark comedic take on South Florida nail culture. The five-shade range is priced at $50 for a complete set and $13.50 each.

CATEGORY LAUNCH

Touchland: After realizing how often people are now sanitizing and washing their hands (a body part that naturally shows our age more), CEO and founder Andrea Lisbona decided to further disrupt the industry with the first-ever anti-aging hand sanitizer. Glow Mist ($16) features added skincare benefits like Vitasource and Detoskin to help rejuvenate and improve skin texture. The product launch is happening simultaneously while making its debut at Sephora in-store and online.

Maybelline: The L'Oréal-owned brand has launched a new Cradle to Cradle-Certified “Green Edition” Collection. The range consists of three vegan color products formulated with a minimum of 70 percent natural-origin ingredients and without parabens, petrolatum, formaldehyde, silicones, BHT, and mineral oil. Superdrop Tinted Oil, Balmy Lip Blush, and Mega Mousse Mascara are priced from $9.99-$11.99.

PRODUCT LAUNCH

Peach & Lily: The newest and second serum from the brand, Power Cocktail Lactic Acid Repair Serum ($49), a clinically proven formula with superstar ingredients, including Black Ginseng, Red Algae, Probiotics, and 10% lactic acid, resurfaces and renews the skin.

The brand's first serum, Glass Skin Refining Serum, sold out 12 times and today sells once every 3 minutes.

Jonathan Van Ness Hair (JVN): The Amyris-backed brand launches its first new vegan hair product, Complete Nourishing Shine Drops ($22). Infused with hibiscus extract, meadowfoam oil, hemisqualane, and squalene, the weightless, silicone-free emollient drops help protect from damage, color fading, and humidity for lasting shine.

Roc: The iconic dermocosmetic brand is introducing its first wrinkle patch, Retinol Correxion Deep Wrinkle Targeted Patch ($17.99) for a package of six. Formulated with retinol, peptides, and hyaluronic acid, the patches are clinically tested to deliver a reduction in lines and wrinkles. The product will be available at Target in January.

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