This week innovation reigns in the mass channel. Gillette’s new brand Planet KIND focuses on sustainability through packaging and partnerships with Plastic Bank and TerraCycle, Raw Sugar launches an adorable clean kids’ brand, and Eva NYC began transitioning its packaging to be 100% recyclable and 93% plastic free.

Planet KIND: A new shaving and skincare brand from Gillette. The packaging is recyclable and made with 85% recycled paper, 85% recycled plastic, or infinitely recyclable aluminum. The lineup also includes a razor handle made with 60% recycled plastic. The brand has partnered with Plastic Bank, and every Planet KIND product purchased will prevent 10 plastic bottles from entering the ocean. The brand is also collaborating with TerraCycle on the world’s first national razor recycling program.

Hally Color Cloud: The at-home hair color experience reimagined, taking the guess, the mess, and the stress out of DIY hair dye. The brand’s breakthrough product, Color Cloud, is an ammonia-free demi-permanent foam hair color. The formula contains vegan, cruelty-free infused natural extracts such as chamomile, lavender, aloe vera, and ginseng. The debut collection will feature three shades: Atomic Blonde, a light, ash blonde, Cola Coaster, a soft, milky brown, and Rose Gold, a warm, pinky blonde. Each Hally hair coloring kit comes with soothing eye patches and playful putty encouraging each customer to take a moment of self-care, and is priced at $25.

Raw Sugar’s Bath Bunch: Disrupts the marketplace with a fresh and creative way to tap into imaginative play and make bath time fun. Each collectible character is inspired by cold-pressed fruits and is brought to life with a playful tactile bottle that captures the expressive “monsta-friendly” faces that play to kids’ imaginations, turning a routine bath-time ritual into a fun-filled play adventure. The formulas are made with plant-derived ingredients and cold-pressed extracts that are clinically and allergy tested, and cruelty free, and vegan. The Raw Sugar Kids lineup consists of 2-in-1 Shampoo & Conditioner, 2-in-1 Bubble Bath & Body Wash, and Detangler, and will launch in Target nationwide.

Harvest + Harmony: Julie Armock, a sixth-generation farm girl raised on a fruit farm in Michigan’s Apple Country, was frustrated by the lack of beauty products that delivered on experience and spoke to her Midwestern values. Julie was inspired to create her own brand utilizing a thoughtful responsible process and inspired by her surroundings. The brand launched with a collection of soaps and scrubs that are traditionally crafted in small batches with locally sourced ingredients.

Premium Product Launches:

Apostrophe: The telemedicine platform has launched one of the first widely available topical spironolactone (SP) formulas, an aldosterone antagonist with anti-androgen properties that works for women and men. “Topical SP is exciting because it belongs to a brand new class of topical medications that are antiandrogens,” said Dr. Aimee Paik, Apostrophe’s Medical Director. “For the first time, we are able to target the hormonal causes of acne with a cream rather than with a pill. This means that both men and women can use it without having to worry about systemic side effects. I think this will complement our other acne medications very nicely to help our patients achieve clear, healthy skin.”

Product Launches at Mass:

Australian Gold: The brand launched a new range of Plant-Based SPF Lotions created for those looking for a more natural alternative to sun protection, without paying the higher costs associated with mineral sunscreens. This line uses the natural and effective power of plants to provide excellent skincare while protecting against burning and premature aging. Products are priced from $10.99-$13.99 and will be available at Ulta and Target.

Amie: The UK skincare brand that recently launched in Target has released biodegradable and dermatologically approved Cleansing Wipes. The wipes, tested under anaerobic conditions, biodegrade in 15 days. The wipes come in three SKUs to address skin types and are priced at $4.49.

Beauty Bakerie: The brand is making itself more accessible so everyone can get their hands on the freshest clean beauty products with the launch of Beauty Bakerie Bite Size. Available at select Target locations, the collection features a diverse range of face, eye, and lip essentials with pricing ranging from $4-$14 and the EyesCream Paint Job ​5-piece brush set retailing at $30.

Eva NYC: The Brooklyn-based vegan haircare brand is rolling out aluminum packaging across its full-size product range, transitioning the packaging to 100% recyclable and 93% plastic free and pledging a 5-year commitment to sustainability that will culminate in achieving B Corp certification. The brand has also released two new products: Just Glisten Hair and Body Mist, a multitasking product that delivers luminous shine and a healthy glow with weightless hydration, available at Ulta and priced at $12; and Satin Dream Smoothing Shampoo + Conditioner, a gentle formula that leaves hair smooth and frizz-free, available exclusively at Target and priced at $13.

NYX Professional Makeup: Total Control PRO Drop Foundation is a customizable foundation that allows coverage to build from sheer, to medium, to full with the easy-to-use pro dropper. The lightweight clean formula gives skin a natural, healthy-looking finish while minimizing the appearance of imperfections. Shades can be further personalized by blending the foundation with the Total Control PRO Drop Foundation Illuminator or Total Control PRO Drop Foundation Hue Shifter. All three products are $14 and available on the brand’s website.