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2022 Week 11: Beauty Launches, Relaunches, and Collaborations

March 17, 2022
March 17, 2022
Youth to the People

This week is the first time this year we haven't seen new celebrity brand launches. Buzzy indie brands have been busy billing the new product pipeline with innovative new launches, limited editions, and collaborations.

Noon: Where Eastern wisdom meets scientific innovation through holistically and thoughtfully crafted products to uplift the everyday, from sunrise to sunset. This brand is founded by three Asian women: a neuroscientist, a designer, and a mother. Three Nootropic Drops are an optimized blend of herbs and CBD isolate derived from organically grown hemp and developed using CELLg8 Technology, which increases the amount of active ingredients absorbed into the bloodstream—meaning you feel more, with less. The products are priced from $80–$120.
Queen V: Following an acquisition by Reckitt in 2021, the intimate wellness brand has been relaunched with "micro-v-iome"-friendly products, designed specifically for the vaginal microbiome. New formulations aim to support a balance of good and bad Lactobacillus bacteria living in the micro-v-iome, working to maintain one's pH, helping to fight off bad bacteria, and warding off infections like yeast and bacterial vaginosis. The relaunch will roll out in select Walmart stores.


Maude x Asystem: Known for its range of intimacy-enhancing lubricants and massage oils, the brand embraces a holistic approach to sexual pleasure through its collaboration with supplement brand Asystem. The new daily solution Libido enhances sexual arousal, with ingredients like tribulus terrestris, pine pollen, and ocean minerals—chosen for their abilities to alleviate stress, increase blood flow, and boost testosterone. 

Beautyblender: Extending its Bestie category with the limited-edition Bio Pure Besties Kit ($22). This starter pack makes an effortless application greener than ever. Beautyblender has always created responsibly—from the first reusable sponge to sustainably sourced cleansers formulated nearly two decades ago by founder Rea Ann Silva—and continues to innovate. Beautyblender Bio Pure is formulated with exclusive BioPlush foam made from a 60% plant base of renewable sugarcane, and Beautyblender sponges are produced with a proprietary 2-step foaming process for a cleaner foam with no harmful chemicals.


Hermès Beauty: The luxury beauty brand expands deeper into color cosmetics with the launch of Plein Air complexion enhancers with transparent textures and a satin finish. The five-product complexion collection features a natural enhancing complexion balm ($148) in 12 skin-matching tones, two finishing powders ($136), a powder brush ($203), and blotting papers ($63). As with the rest of the products, attention was paid to the fragrance created by Christine Nagel with a composition of arnica, sandalwood, and green tea.

Pleasing: Following the brand's launch last November, Harry Styles has returned with his second ’70-inspired collection, Shroom Bloom. The range consists of two new products—Acid Drops Lucid Overnight Serum ($35) and Hand and Nail Balm ($25)—as well as four new shades of nail lacquer ($20): pale green "Sprouting," beige "Tender Bud," vibrant red "Vine Ripe," and a sheer holographic bio-glitter topcoat called "The Whole Dewniverse."

Hawthorne: The New York City-based DTC men's personal care brand is hitting brick-and-mortar in an exclusive partnership with Target. The brand co-developed a range of 14 head-to-toe SKUs that target specific needs identified by leveraging data from millions of customer surveys. 

The range is priced at $9.99, launching in 1,200 doors supported by displays in "95 percent" of the doors. 

Beauty Thinkers: The brand launched by fashion veterans Claudio Castiglioni and Jeffrey T. Matsumoto last year is expanding its assortment with two hydrators in refillable packaging. Hydrator 1 has nourishing properties, while Hydrator 2 Dry Touch is an ultra-light moisturizing lotion. Both are formulated using hydroxytyrosol and EVOO Enzimatico, an extra-virgin olive oil treated with specific enzymes that convert triglycerides into skin-compatible free fatty acids. The products are available on the brand’s website, priced at $58 and $33 for refills. 

Sunnie Skincare: The latest range was informed by the need founder Dr. Alexis Parcells saw for effective scar treatment. ScarSmooth products address the solutions and states of scar treatment during the two years it takes for a scar to mature. The range consists of two products and a vibrating beauty bar, with prices ranging from $48 to $146. 

IGK: Three deeply restorative formulas were developed for the new Repair Collection. The shampoo, conditioner, and serum work to repair and protect hair from the inside out, clinically proven to save 1,200 hair fibers from breakage per month and leave hair 11x smoother, softer, more conditioned. Launching at Ulta and priced at $31 and $34.


Urban Alchemy: Cosmo Prof and Sally Beauty launches a customizable professional haircare brand for stylists and consumers. Developed by New Flag, these professional-grade products allow the freedom to create unique alchemies based on each client's individual hair needs and goals. Priced from $5.49 to $13.79.

Alastin: The physician-dispensed skincare brand's newest addition is HA Immerse Serum($110). The breakthrough formula immediately immerses skin with moisture at the surface, while helping to amplify the skin's natural ability to create hyaluronic acid deep within for plumper, radiant, more youthful-looking skin.


Dae: The Cactus Fruit 3-in-1 Styling Cream ($26) is a multitasking styling cream that defines natural and curly textured hair. Clean, desert-derived ingredients like dragon fruit, prickly pear, and meadowfoam seed lock in moisture and are packed with antioxidants to smooth hair and control frizz. 

Innersense Organic Beauty: Three years in the making, the brand expands their collection with I Create Shine ($40), a luxurious glossing serum. The clean hair serums include Cranberry Seed Oil that is cold pressed to obtain the ingredient's purest, most lightweight form. The product is housed in a glass dropper bottle and a 100% PCR Unit Carton, and all packaging is recyclable. 

Gisou: The latest launch focuses on caring for the scalp to create and sustain the microbiome's equilibrium. Honey Infused Scalp Treatment ($48) is a fast-acting formula for a healthy scalp formulated with a blend of Mirsalehi Honey, the brand's proprietary Mirsalehi Bee Garden Oil Blend, and five natural scalp-targeting actives helping to replenish, balance, and protect irritated, dry, and oily scalps.

Youth To The People: The brand is entering the red-hot retinal category with a new launch. Retinal + Niacinamide Youth Serum is a multi-effect retinal serum that uses the power of retinaldehyde to smooth textured and blemished skin, improve the look of fine lines and wrinkles, and brighten uneven skin tone. The formula leverages a work smarter, not harder approach, bypassing the typical irritation and lengthy acclimation stages, allowing transformative, clinical results and more youthful-looking skin much faster. 

Lancer: The latest launch from Dr. Harold Lancer is Triple Peptide Drops ($125) a concentrated anti-aging elixir created with a combination of antioxidants, vitamins, hydrating agents, and vegan collagen. The three-in-one launch helps fortify the skin barrier, protects against free-radical damage, and provides immediate and long-term moisturization. 

Klorane: The #1 natural brand in European pharmacies dedicated to protecting plant heritage and the environment, Korane launched the first dry shampoo 50+ years ago. Volumizing Dry Shampoo with Organic Flax ($20) is the latest addition to the cult-favorite dry shampoo collection. 

Native, expands its personal care portfolio with plant-based Hand and Body Lotion ($12) in three cult-favorite scents - Coconut & Vanilla, Eucalyptus & Mint, and Lavender & Rose. The new product launches exclusively with Target.


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