The rush of newness in the category, from retail launches to new brands and collaborations to product innovation, is nonstop.RETAIL LAUNCHESToni Ko's Bespoke Beauty Brands portfolio brand KimChi Chic Beauty is launching in 139 of CVS Pharmacy's BeautyIRL stores in its first offline expansion.New York-based clean fragrance brand Abbott will launch national brick-and-mortar distribution in the US with Sephora.Sparti Scents, the new cool way to wear fragrance, is launching in nearly 1,800 Walmart stores nationwide on a sidekick display for April 2022.Breakthrough hair color brand Hally launched at Ulta Beauty with its Color Cloud Foaming Hair Color and will be the first hair dye certified within Conscious Beauty at Ulta Beauty.BRAND LAUNCHES