RETAILLady Gaga restages her beauty by introducing Haus Labs (formerly Haus Laboratories) with new branding, packaging, and formulas. The 2.0 version is also moving from its Amazon distribution strategy. The brand is launching 100 SKUs exclusively with Sephora on June 9 in 25 top Sephora doors with plans to expand categories and store footprint in 500+ North American locations. Hally Hair will be entering Ulta Beauty with its entire range of products following a successful online Ulta Beauty launch in April that sold out in less than 24 hours. The brand will hit brick and mortar with nine SKUs including the first-ever hair dye certified within Conscious Beauty at Ulta Beauty.Founded in 1948 in Bologna, Italy, Oway, which guarantees pure plant ingredients and extracts in all its hair and skincare treatments, has expanded its reach to launch in the United States through the professional channel. Men's grooming brand Fellow Barber adds a flagship location at Hudson Yards in the former Sally Hershberger salon space and rolls its product line out in a launch with Saks Fifth Avenue.Vacation Brand Sunscreens are now available in more than 700 Ulta Beauty stores nationwide—the largest single account addition in the brand's history.