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2022 Week 19: Beauty Product Launches and Retail Expansion

May 12, 2022
May 12, 2022
HydraFacial X JLo Beauty

RETAIL


Lady Gaga restages her beauty by introducing Haus Labs (formerly Haus Laboratories) with new branding, packaging, and formulas. The 2.0 version is also moving from its Amazon distribution strategy. The brand is launching 100 SKUs exclusively with Sephora on June 9 in 25 top Sephora doors with plans to expand categories and store footprint in 500+ North American locations.

Hally Hair will be entering Ulta Beauty with its entire range of products following a successful online Ulta Beauty launch in April that sold out in less than 24 hours. The brand will hit brick and mortar with nine SKUs including the first-ever hair dye certified within Conscious Beauty at Ulta Beauty.

Founded in 1948 in Bologna, Italy, Oway, which guarantees pure plant ingredients and extracts in all its hair and skincare treatments, has expanded its reach to launch in the United States through the professional channel.

Men's grooming brand Fellow Barber adds a flagship location at Hudson Yards in the former Sally Hershberger salon space and rolls its product line out in a launch with Saks Fifth Avenue.

Vacation Brand Sunscreens
are now available in more than 700 Ulta Beauty stores nationwide—the largest single account addition in the brand's history. 




COLLABORATIONS


HydraFacial x JLo Beauty: Inspired by the celeb’s hero That JLo Glow Serum, the treatment contains olive leaf extract, fermented adaptogens, and Hydropex HHG to hydrate and plump the skin. The Booster Serum will launch in September 2022 and will be an add-on treatment at any HydraFacial provider.

Canopy x Curie: The collaboration includes an Aroma Kit that brings Curie's three signature scents beyond body care and into the home with Canopy's reimagined devices—like the Humidifier and the Aroma Diffuser.

CATEGORY




Blueland: Fresh off landing $20 million in new funding in February, the brand that has been focused on home cleaning products expands into personal care. Three years in development, the Body Wash Starter Set ($16) includes a reusable Forever Bottle as well as a powder refill sachet, available in three scents: Waterlily Dew, Sandalwood Sage, and Raspberry Hibiscus. The body wash is activated by filling the Forever Bottle most of the way with cold water, adding the powder, and shaking the bottle for roughly 10 seconds. After an hour, the mixture turns into a gel and is ready for use. The brand estimates the product will do $10 million in retail sales during its first year on the market.

PRODUCT


Maybelline New York: The #1 cosmetics brand in the world has launched its latest innovation in lip color, Super Stay Vinyl Ink Liquid Lipcolor—no-budge vinyl color and up to 16 hours of wear. This long-wear lipstick's Color Lock Complex formula, comprised of high-impact ink pigments and liquid shine-boosters, defies smudging and transfer and provides an instant shine finish for long-lasting, extreme wear.

Susanne Kaufmann: When it comes to effective skincare, whether for face or body, the same rules apply to Susanne Kaufmann. The powerful new Hyaluron Body Gel ($65) is formulated with three molecular weights of hyaluronic acid and active aloe vera that instantly provide multilayer hydration, promote skin elasticity, and calm the skin with a refreshing, cooling sensation to enhance and prolong a natural, healthy glow.

Grown Alchemist: The brand is launching a Detox Eye Makeup Remover ($33) designed to protect skin from premature aging. The 100% natural, dual-activated formulation removes waterproof mascara without causing dryness, while simultaneously detoxing and protecting sensitive skin around the eyes.

Trinny London: Two refillable moisturizers featuring highly active ingredients join the assortment. Bounce Back Intense Peptide Moisturizer ($68) is a youth-boosting medley cocktail of actives powered by peptides and hyaluronic acid, and Energize Me Niacinamide Moisturizer ($58) recharges and rebalances stressed skin with a skin-boosting lightweight formulation to help balance excess oil, and even tone and texture.

FaceGym: The latest launch is formulated with a unique trigger active, Pumpkin Extract. The Skin Changer ($48) is boosted by a powerful complex of Succinic Acid and Gluconolactone, which help to calm temporary redness, re-densify the skin, and improve radiance.

Cay Skin: Winnie Harlow’s suncare brand expands into body care with Isle Glow Body Lotion ($38) SPF 45, a glowing body lotion with UVA/UVB protection and a lightweight hydrating texture for all skin tones.

Patchology: The brand's award-winning eye gels have been transformed into ultra-luxe Hydrogel Face Masks delivering brightening, restoring, and calming effects. They are each priced at $10 and available on Amazon.

O Positiv: The women's wellness brand is tackling an entirely new demographic head-on with its latest product, Meno ($39.99). The all-natural, hormone-free capsule is formulated with research-backed ingredients like Ashwagandha, Black Cohosh, Chasteberry, and Vitamin B6 + D3 that have been shown to help alleviate common menopause-related symptoms.

Deborah Lippmann: The celebrity manicurist and nail pro unveils her latest ingredient-forward treatment It's A Miracle Intense Cuticle Therapy Oil Pen ($24). Available in a travel-friendly, handy click pen and formulated with natural conditioning oils and botanical extracts.




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