This week, we’ve learned to expect the unexpected with the launch of Elon Musk’s new fragrance, Burnt Hair. On the topic of hair, Wakse has expanded to retail in New Zealand, and We Are Paradoxx has released a hair-thickening collection using patented Trioplexx Technology. Limited editions continue to roll in for the holiday season, with an eos x Beetlejuice Halloween offering and Glossier’s Swiss Miss Balm Dotcom. Here’s what else happened in the beauty industry:RETAILPattern: Tracee Ellis Ross’ beauty brand, which was created to fulfill the unmet needs of curly, coily, and light-textured hair, has brought its collection of product offerings to Ulta Beauty. Pattern is now available in 45 select Ulta Beauty salon locations in key markets across the country, offering various services, including wash and go, bantu knots, and silk press.Wakse: The cruelty-free at-home wax brand is expanding to New Zealand. The debut will feature a full rollout of products in partnership with Boutique Beauty Brands, launching in Farmers nationwide and online in early December.BRAND