This week, innovative new brands arrived, including 5 Sens, a fragrance brand that intends to tell a story through its products, and Flora, “molecular skin therapy for hair.” Continuing the theme of haircare, Briogeo has launched Destined For Destiny, a collection of products created to give hair a boost. Parfums Christian Dior has launched a serum tested on over 110 skin tones in the effort to work for all, and Benefit added to their much-loved brow offerings. Here’s what else has happened in the industry over the past week:RETAILMara Beauty: The oil-based skincare brand is taking to the shelves of Sephora. Starting January 3, the brand's entire collection of products will be available to consumers through the Sephora website. In March of 2023, Mara Beauty's offerings will also be available in 252 physical Sephora stores across the US. For the launch into the retail space, a 75,000-packet sampling program will also be introduced, with founder Allison McNamara planning to visit as many locations as possible to educate Sephora staff on her brand's products.BRANDS