This week we have seen multiple serum releases from the likes of Element Eight, Herbar, and Sulwhasoo. Each serum focuses on delivering hydration and addressing common skin concerns through its unique ingredients such as proprietary complexes, herbal blends, and mushrooms. Somavedic has expanded into the beauty category with the introduction of a serum and balm duo that utilizes C60, a powerful antioxidant. Here is what else happened in beauty this week:RETAILJust a couple of months ago, Jennifer Aniston’s haircare brand LolaVie took its first step into retail with its rollout into all Ulta Beauty doors. The brand is expanding its retail footprint, launching with clean beauty retailer Credo.The Body Shop enters its first expansion beyond its 110 brick-and-mortar locations in Canada with a Shoppers Drug Mart online and in 25 stores and another 25 to come in October. The assortment will include the brand's bath, body, hair, and skincare products from some of its most popular ranges, including Vitamin C, Vitamin E, Edelweiss, Tea Tree, and Hemp. Further expansion plans are slated for 2024.Sustainable beauty brand Ignae, based on Azorean ingredients to create performance-driven products, expands its UK retail footprint beyond John Bell and Croyden. The brand launched in Harvey Nichols at their Knightsbridge, Leeds, Manchester, and Dublin stores. COLLABORATIONS + LIMITED EDITIONS