With October approaching, brands are getting their Halloween offerings ready. This week brings Kitsch's Wednesday Addams–inspired collection to the growing list of holiday-themed SKUs. Gweneth Paltrow's Goop has expanded into color cosmetics, and John Legend's Loved01 has debuted body care products. Here's what else happened across the beauty industry this week:RETAILAmorepacific has entered the Mexican market. The K-beauty behemoth made its debut with its Laneige brand via Sephora Mexico’s website and will hit shelves in 36 of Sephora Mexico’s brick-and-mortar stores later this month.Smile Makers is expanding its footprint with Sephora. Already available in Europe and Australia, the sexual wellness and intimacy brand is rolling out to the US market. This launch will see Sephora double its vibrator portfolio.Avon hits the high street, launching in 100 Superdrug stores nationwide and online. This is the latest step in Avon’s plans to introduce additional shopping options to complement its core, high-touch relationship selling model. Over 150 Avon products, including cult products such as Anew Renewal Power Serum with Protinol, Hydramatic Matte Lipstick, and Skin So Soft Dry Oil Spray, will be available.BRAND