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2024 Week 19: Beauty Brand and Product Launches

Published May 9, 2024
Published May 9, 2024
Kayali

This week, surfing legend Kelly Slater has entered the beauty industry with a plan to provide products for outdoor athletes while conserving the ocean. Elsewhere, SPF launches continue to drop as this week sees category entries from Beekman 1802 and Noble Panacea. Including launches from Trinny London, Medik8, and Kayali, here's what else caught our editorial team's attention in the past seven days:RETAILJason Wu Beauty expands its retail footprint, launching in more than 3,000 CVS stores across the US in the retailer’s off-shelf program. The brand debuted with Target in 2020.Gntl, a pioneer DTC sustainable and radically minimalist skincare line launched in early 2023, is launching into Credo Beauty brick-and-mortar stores and online. Their debut product, Skin Wash, is a versatile hydrating gel cleanser that serves as a makeup remover, facial cleanser, body wash, hand soap, shaving gel, and bubble bath. With a unisex fragrance and baby-safe surfactants, Skin Wash is suitable for the entire family ($38/1000ml).BRANDS

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