This week, haircare dominates the launch scene as Innovative Beauty Group unveils a brand alongside Family Dollar, Dae introduces its best-selling Styling Cream in wand form, and Voesh presents gua sha shampoo bars. Elsewhere, film and character collaborations are popular, including SKUs inspired by Fight Club and SpongeBob SquarePants. BeautyMatter rounds up the best launches from the past seven days, featuring drops from Amika, Homecourt, and Paula's Choice.RETAILUK brand NEOM Wellbeing has opened its first US retail store in NYC’s West Village. The 481-square-foot “Wellbeing Hub” showcases the brand’s 100% natural fragrances across four wellbeing pillars of sleep, stress reduction, energy, and mood.BRAND