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2024 Week 35: Beauty Brand and Product Launches

Published August 29, 2024
Published August 29, 2024
Patrick TA Beauty

As we hold on to the final days of summer, beauty brands are beginning to present their fall-inspired collections. This week's edition comes in the form of sweet-scented products from Dove. Elsewhere, Balmain has reentered the fragrance category with a collection of eight gender-neutral scents crafted to evoke self-discovery. Including launches from Patrick Ta Beauty, Rael, and Ouai, BeautyMatter outlines the new drops that caught our editorial team's attention over the past seven days.RETAILLottie London has announced expansion into an additional 1,245 CVS stores,  bringing the total to 1,376. The forward-thinking Gen Z brand will be showing up in a further 166 stores across Florida, 121 across Texas, 118 stores across California, and many more throughout the US, making the products even more accessible.Lady Gaga’s Haus Labs is launching across Sephora at Kohl’s shop-in-shops.The brand will offer 132 SKUs across eight categories, including lip, cheek, eye, and complexion products, priced between $16 to $49. This follows the brand’s expansion in Sephora UK in June 2023 and Sephora Europe in March.Tower28, known for its gentle and skin-loving products designed for sensitive skin, enters Australia and New Zealand. The brand will launch with Mecca online and in stores.Rihanna's most recent beauty venture, Fenty Hair, is set to launch at Sephora on September 3. Available at all 700 Sephora doors in North America, the expansion marks the brand's first retail branch since it debuted DTC in June. All nine SKUs stocked by the brand will be purchasable, including The Comeback Kid Damage Repair Treatment and The Richer One Moisture Repair Deep Conditioner.

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