As beauty brands aim to meet the needs of modern-day consumers, launches surrounding multifunctionality, personalization, and cost-effectiveness continue to break through the noise. This week, Walgreens debuted its in-store dupe-based skincare line, which was created to bring premium products to budget-conscious consumers. Elsewhere, Goop is continuing to bring innovation to the growing lip care category, and Hero Cosmetics has reimagined its best-selling Rescue Balm in patch form. Including launches from Innersense, Touchland, and Ritual, here are the launches that caught our editorial team's attention in the past seven days.RETAILVictoria Beckham Beauty is expanding its reach within the Selfridges Group UK and Ireland. After debuting in Selfridges London in 2023 (having previously been only DTC) the brand became the sixth most purchased beauty brand at the retailer. Now, Victoria Beckham's company is stocked in Manchester Selfridges and Brown Thomas in Dublin—its first entry into Ireland.Luxury beauty and self-care retailer Rennaï has opened the doors to its debut store at Royalmount Development, a new shopping and dining experience in Montreal, Canada. The store was imagined by interior designer Ana Borrallo, and stretches across 36,000 sq.ft., featuring over 175 brands.Trinny Woodall’s Trinny London has opened its first physical retail store on Kings Road, London. The flagship's opening comes after a successful pop-up shop in the same location. The store is designed with designated breakout areas, interactive product-play spaces, and personalized consultation zones.e.l.f.