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2024 Week 38: Beauty Brand and Product Launches

Published September 19, 2024
Published September 19, 2024
EvolveTogether

Sustainability, natural ingredients, and clean formulations are leading launches this mid-September. Ex-Head of Commercial at Aesop Daniel Bense is turning deodorant into luxury with a focus on ethical sourcing and packaging through the new brand To My Ships; Flamingo Estate has entered the skincare category with an all-natural multipurpose body SKU; and clean beauty retailer Credo Beauty has revealed its own skincare line with a focus on conscious consumption. Elsewhere, women's health is taking front and center, with launches from Playground and DeoDoc. Including drops from Osea, Florence by Mills, and Refy, here's what caught our editorial team's eye in the past seven days.RETAILMarc-Antoine Barrois is expanding distribution of its luxury fragrance collection by entering the prestigious Harrods Hall of Perfumery.Naomi Watts’ menopause brand Stripes Beauty is launching on QVC. The platform caters to women 50+, many of whom are navigating their own menopause journeys and looking for solutions to address their beauty needs. The brand premieres on-air September 20 at 9pm ET with Naomi.BRAND

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