As the weather gets colder, beauty brands are tackling winter skin issues with hydration-based skincare launches, particularly those that focus on sensitive skin conditions such as eczema, as evidenced by drops from Murad and Skinfix. Elsewhere, medically backed health and beauty is a prominent theme, as She MD podcast hosts Mary Alice Haney and OB-GYN Dr. Thais Aliabadi launch their PCOS-tackling brand OVII, and wellness advocates Martha Graeff and Dr. Daniel Yadegar reveal their positive-aging brand Happy Aging. Including new SKUs from Rhode, Hairstory, and Sensse Beauty, here’s what caught the attention of our editorial team recently.RETAILThe Hair Lab by Strands has announced a distribution expansion at CVS. The brand is now available at CVS's top Beauty IRL specialty doors nationwide, on their trend endcap. Consumers can scan a QR code in the aisle that redirects them to an online AI diagnostic tool powered by parent company Strands, which suggests product combinations based on results. The brand initially launched in 2022 at 2,000 Walmart doors.Personal care brand evolvetogether has expanded its reach to Credo stores nationwide. The launch follows the recent success of the brand's debut on Amazon and launch into Bluemercury stores, which it described as a “pivotal moment in growth strategy.”Clean and natural men's skincare brand Jackfir has launched in all 10 US Erewhon stores. The brand is stocking 3 SKUs: The Classic Daily Facial Cleanser, The Classic Daily Facial Moisturizer, and The Classic Shave Cream.Prestige brush brand Anisa Beauty has chosen its first retail partner, Amazon Premium Beauty, five years after its initial DTC launch.