This week, social media trends are fuelling product innovation. The viral beauty merchandising moment continues to grow as e.l.f. partners with Stanley to create limited-edition Lip Accessory Organizers for the popular Stanley Quencher, and Moon Juice reveals a sleep supplement inspired by the TikTok viral “sleepy girl mocktail.” Elsewhere, Gen A continues to capture interest, as JB Skrub enters the haircare category. Including drops from Kopari Beauty, SŌM Skin, and Symbiome, here are the launches that caught our editorial team's attention over the past seven days.RETAILEstée Lauder is launching on Amazon with a range of products across skincare, makeup, and fragrance. The brand's arrival will be marked by advertisements on Amazon Prime, through a sports-focused campaign named “Game Day, Your Way” encouraging female empowerment.plusOne, an intimate wellness brand under the Beacon Wellness Brands portfolio, has debuted in the UK market at selected Boots stores nationwide and online. The brand brings its best-selling  products The Menopause Massager, The Breast and Body Massager, and The plusOne Kegel Trainer to the retailer’s shelves.Global men’s grooming company and lifestyle brand Manscaped has expanded its UK presence with an entry into 78 doors of the consumer electronics retailer Currys online and in store.BRAND