This week—from spiritual awakening to French apartments—luxury fragrances with intriguing inspiration stories are a common theme. Elsewhere, collaborations are still in their prime, giving beauty products a new lease on life through partnerships with a diverse range of non-industry names from Liquid Death, to Elf the movie, and Oishii sustainable strawberries. Including launches from Loops, Sol de Janeiro, and The Honey Pot, here’s what else caught our editorial team's attention in the past seven days.RETAILEco-friendly, luxury home care brand Preston Lane is launching nationwide at Nordstrom. The core collection will be available alongside Nordstrom exclusives, with prices ranging from $19 to $120.Jolie, whose viral filtered showerhead has amassed hundreds of thousands of followers across TikTok and Instagram, will add to Ulta Beauty's growing portfolio of DTC wellness brand. The brand will launch online with an in-store rollout planned for later in the year. The White Company has launched at Lookfantastic, marking its first beauty-only retail partnership.The expansion increases The White Company’s reach, while strengthening Lookfantastic’s stock of premium beauty.BRAND