This week, scent is at every corner—whether in the form of Khloe Kardashian’s perfume line debut, Paris Hilton’s pet odor control sprays, or an Italian restaurant–inspired fragrant candle, there’s something for everyone (even those with four legs). Sexual wellness is another booming category as beauty veteran Bill Colli launches a luxury lube brand, and Net-A-Porter alums Danielle Fox-Thomas and Kat Lestage shake up the market with a before, during, and after pregnancy care supplement business. Including launches from Kayali, Typology Paris, and Lemme, here’s what recently caught BeautyMatter’s editorial team’s attention:RETAILFresh off its acquisition from Farfetch, Violet Grey has expanded its brick-and-mortar presence. The brand opened a shop-in-shop within Hirshleifers luxury department store in Manhasset, N.Y. Founded in 1910, Hirshleifers is family-owned and focused on high-end curation. Tyler, The Creator’s Golf le Fleur moves beyond the US, launching the fragrance, nail polish, apparel and accessories brand in the UK at Selfridges. The success of the brand’s website has enabled it to move into new geographies. The move is a precursor to a broader global expansion effort.After debuting in August 2023 exclusively within Sephora’s ‘Next Big Thing’ category in 600 doors Ciele Cosmetics, the high-performing, clean color cosmetics is rolling out to all Sephora stores in the US.Vitamin patch brand Barrière has expanded into 200+ Walgreens locations nationwide, with an additional launch into 2,400 more stores set for June 2025. The brand believes its integration into the store will bring “a new wave to the modern pharmacy aisle.