This Thanksgiving week, beauty launches are focused on cosmetics almost good enough to eat, including a cinnamon Lip Peptide from Rhode, and a Whipped Cherry fragrance from Clean Reserve. Staying in the scent category, a duo of creative directors at Apple have launched their own perfume brand, Belnu, dedicated to sustainability and transparency, and Parfums de Marly has expanded into home fragrance. Including launches from May Botanicals and Maybelline New York, here’s what caught our editorial team’s attention over the past seven days:RETAILMexican luxury interior fragrance brand Aromaria has expanded its presence to Europe, opening a flagship store on London’s Regent Street. Like the brand's other nine locations in Mexico and one in Miami, the store will stock candles, smart diffusers, and room sprays, as well as giving consumers the opportunity to craft their own bespoke scents.Koba Skincare, said to be the first European brand to incorporate African Safou Oil into cosmetics, has launched into Credo stores nationwide. The expansion follows retail partnerships with Goop, The Well, Moda Operandi, Shopbop, and Thirteen Lune.BRAND