With the month of January over, 2024 is in full swing, equipped with fresh new beauty products. Spring launches are beginning to emerge, kick-started by this week's SS24 collection drops from OPI and Hermès. Function of Beauty and Aveda are continuing beauty's obsession with bond-building haircare. Eye care is also a busy category, featuring launches from Beekman 1802, Typology Paris, and Ranavat. Here's what else launched this week, selected by BeautyMatter.RETAILThe Maesa-incubated brand Hairitage is expanding its wholesale distribution outside Walmart to include CVS, Kroger, and HEB, increasing its brick-and-mortar presence by an additional 6,000+ stores nationwide. Hairitage products are sold in 70% of all CVS and Kroger stores nationwide.BRAND