The holidays aren't over yet, but of course, beauty is on to the next celebration. This week, Lunar New Year offerings started to drop, with Sulwahsoo launching a snake-inspired limited-edition serum. Elsewhere, from e.l.f. to Amika, big names in beauty are wrapping up the year with their final launches. For the last time in 2024, here’s what caught our editorial team’s attention in the past seven days:RETAILFollowing an investment from True Beauty Ventures in aesthetician Sofie Pavitt's namesake brand in October, the line of studio-grade skincare products for troubled skin has launched at Sephora. The brand entered Sephora online on December 26, and will follow with a rollout into 363 Sephora doors on February 28, 2025.COLLABORATIONS + LIMITED EDITIONS