This week, colorful SKUs are brightening up the beauty industry. Billie and Byoma have released products in line with their vibrant brand feel, equipped with bold, bright, neon, and pastel packaging. On the other end of the scale, celebrity hairstylist James Pecis' brand Blu & Green has landed, tapping into the mindful consumer movement with minimalist, plastic-free packaging and environmentally friendly formulas. Including Shiseido, Hero Cosmetics, and Milk Makeup launches, here's what else came to market over the past seven days, selected by BeautyMatter.BRAND