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2025 Week 2: Beauty Brand and Product Launches

Published January 9, 2025
Published January 9, 2025
Fenty Skin

This week there’s no stopping beauty, as is evidenced by one of our largest-ever hebdomadal product roundups. As the industry adjusts to the new year, categories from skincare to haircare, bodycare to fragrance have something innovative to offer. Including two new brands from praised entrepreneur Jaimee Lupton, growing partnerships for Ulta Beauty, and product drops from Fenty Skin, Redken, Dermalogica, and more, here’s what caught BeautyMatter’s attention over the past 7 days.RETAILAncient Mediterranean-inspired bathing brand NERRĀ has expanded to Nordstrom, marking its debut retail partnership since launching in December last year. The brand will be featured in a dedicated bodycare endcap as part of Nordstrom’s growing focus on wellness and bodycare.K-beauty brand Anua has joined Ulta Beauty, launching both online and in-store. The business will have entered all 1,500 Ulta stores by the end of February and is said to be the first K-beauty brand to be available at every door. Anua will launch at the retailer with its best-selling Heartleaf and Rice Lines, including products such as the Heartleaf 77% Soothing Toner and Heartleaf Pore Control Cleansing Oil.Ulta Beauty has entered a partnership with grocery delivery technology company Instacart to offer consumers same-day delivery. The service spans every beauty category and is available at over 1,400 Ulta Beauty stores nationwide, said to deliver products in as little as an hour.BRAND

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