This week, the fragrance boom continues as brands including Lush, Voluspa, and Glossier expand their scent-focused offerings. Elsewhere, limited-edition beauty is a busy category, with drops from Kylie Cosmetics, Native, and Starface. Here’s what else caught our editorial team’s attention in the past seven days.RETAILNatural personal care brand Cleo + Coco has launched at Whole Foods Market. The brand will stock nine SKUs at select stores nationwide, including: Extra Strength Natural Deodorant Balms, Plant-Based Hair + Body Powders, and Magnesium Sprays.You’re Looking Well, the wellness brand that focuses on skin, gut, and sleep health, has launched at SpaceNK. The brand now stocks its four hero products—Day Pill, Night Pill, Day Cream, and Night Cream—in 11 SpaceNK stores across the UK and online.Milk Makeup has launched at Amazon Premium Beauty with free shipping for Prime members. The brand is stocking all SKUs including Hydro Grip Primer, Cooling Water Jelly Tint, Lip + Cheek, and Sculpt Stick.BRAND