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2025 Week 26: Beauty Brand and Product Launches

Published June 26, 2025
Published June 26, 2025
Billie x Ian Charms

This week, collaborations and limited editions have seen a varied range of brands launch thoughtful, purpose-driven products, including drops from Billie x Ian Charms, Wild x Paddington Bear, and Tower 28 x Toni Bravo. Elsewhere, retail expansions are a busy category, as names including Dossier open up new store locations. Here’s what else caught our editorial team’s attention in the past seven days.RETAILMānuka honey-based skincare and wellness brand Mānuka Honey has announced its entry into The Detox Market and Violet Grey, both in store and online with a curated assortment of its science-backed products. The expansion comes as retailers respond to rising consumer demand for microbiome-friendly and immune-supportive rituals that blend inner and outer beauty.Mouth-taping brand Vio2 Tape, which has seen a 150% sales growth so far in 2025, has made its retail debut at Revolve, Nordstrom, and Erewhon. The brand is said to be on track to hit $3 million in sales this year, and $5-$10 million for next year.Luxury skincare brand Aesop has opened its first-ever outlet store in Bicester Village, England. Aesop's collection of skincare, body, haircare, and home fragrance will be available at discounted prices of up to 70%.Fragrance brand Dossier, best known for its dupes of high-end products, is opening its first physical retail outlet on Elizabeth Street in NYC’s “scent row,” NoLita. The 1,300-square-foot store will stock bestsellers such as Amber Saffron, a dupe of Maison Francis Kurkdjian’s Baccarat Rouge 540.CATEGORIES + COLLECTIONS

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