This week, collaborations saw beauty and beverages go hand in hand as evidenced by COSRX x Alfred Coffee and DedCool x Erewhon. Elsewhere, brands are continuing to drop Pride celebration offerings, demonstrated through Scentbird’s curated fragrance collection. Including launches from Gisou, Starface, and fresh, here’s what caught our editorial team’s attention in the last seven days.RETAILGen Z-/Alpha-focused beauty essentials brand Evereden has expanded to all Sephora Canada doors. Products including the Steer Clear Balancing Teen Cleanser are now available to shop both in-store and online.Solution-driven skincare and makeup brand Versed has launched at Ulta Beauty. The brand is now available online and in over 300 stores, with a selected curation of best-selling products each priced at $20.99 and under.Paris-based skincare brand Verdoie, which specializes in mushroom cultivation, has secured its first US retail partnership and is set to launch in all Credo stores and online. As part of the expansion, Credo will feature the brand in the upcoming French Edit campaign, celebrating the personalized, hands-on care that defines French pharmacy culture.Snif: Crumb Culture, the brand’s best-selling, croissant-inspired gourmand fragrance, is landing in 1,400 Ulta Beauty stores nationwide. The news comes after Snif’s biggest retail month in April of this year, after the launch of the Hot Cakes Collection in Ulta Beauty.BRAND