This week, Ulta Beauty has continued to add brands to its growing Wellness Shop, including Joylux and Ritual. Elsewhere, AI is continuing to infiltrate into beauty, as evidenced by the launch of Alma’s hyper-personalized skincare collection. Featuring news from Kulfi, Huda Beauty x Saint Levant, and Clarins, here’s what caught our editorial team’s attention over the past seven days.RETAILWomen’s wellness brand, Ritual, is expanding its retail footprint to 300 Ulta Beauty stores across the US. The brand is meeting consumer demand for wellness, debuting with its four best-selling SKUs: Essential for Women 18+ Multivitamin, Essential Prenatal Multivitamin, HyaCera, and Sleep BioSeries Melatonin.Saje Natural Wellness, the plant-powered essential-oil remedy brand, is launching at Ulta Beauty as its first national retail partner. The brand’s bestsellers will initially be available in 200 stores, increasing to 250 doors by the end of 2025.Oral wellness brand GuruNanda is launching in 300 Ulta Beauty stores with five SKUs, including the GuruNanda Whitening Strips, and TikTok-favourite CocoMint Oil Pulling. The brand is currently stocked at Target, Walgreens, Walmart, and Amazon.VT Cosmetics has launched its viral Reedle Shot, dubbed as microneedling in a bottle into 1,400 Ulta Beauty stores. Ulta Beauty will carry two exclusive starter kits: Reedle Shot Starter Stick Kit and the Color Reedle Shot Starter Stick Kit. This rollout is the brand’s first large-scale retail expansion in North America.Omani High Perfumery House Amouage is opening its first-ever Boutique in Jeddah. The boutique is inspired by the Red Sea and is located in the Red Sea Mall in Jeddah.