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2025 Week 37: Beauty Brand and Product Launches

Published September 11, 2025
Published September 11, 2025
COVERGIRL x Stranger Things

In the last seven days, perfume has dominated the beauty landscape, with a new collection from Balenciaga, new scents from NOYZ and KAYALI, launches from Portals Parfums by Melanie Martinez, and the debut of Imprint, a new brand from perfumer Timothy Han. Fragrance collaborations also made an impact, including influencer Allyiah x Dossier and an ultra-luxury release from Maison Francis Kurkdjian x Baccarat. In skincare, exosome-forward products continue to trend, with eye creams, serums, and overnight masks from luxury brands. Including news from ONE/SIZE, Glossier, and Hourglass Cosmetics, here’s what caught our editorial team’s attention this week.BRAND

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