In the past week, several industry insiders have stepped into the spotlight with their own brands, from David José’s (of Baron & Baron) sci-fi–inspired Hyrular to LORE Fragrance, founded in part by Melanie Bender (the first CEO of rhode) and other well-known leaders. On the collaboration and collection front, nostalgia is a major driving force. Kylie Cosmetics reminisces in its original 2015 aesthetics with the limited-edition King Kylie Collection, while Scentbird and Drift evoke sweet childhood memories with their Strawberry Shortcake scents, and Tree Hut x Peanuts celebrates the beloved characters with collectible packaging. Including news from MAC Cosmetics, REFY, and Beauty of Joseon, here’s what caught our editorial team’s attention in the last seven days.BRAND