In the past seven days, fragrance continued to dominate, with EOS and This Works both stepping into the category with new perfume and body mist launches, along with a new mist collection from OUAI and a limited-edition scent from Pura inspired by Pantone’s 2026 Color of the Year, Cloud Dancer. Collaborations remain strong, too. Selahatin teamed up with avant-garde designer Rick Owens for an oral-care collection, while Dove and Crumbl’s second partnership turns bodycare into decadently sweet scents. With news from Haus Labs, Supergoop, and The Ordinary, here’s what caught our editorial team’s eye this week.CATEGORIES + COLLECTIONS