This week, beauty is focused on sustainability and longevity—new men’s personal care brand Bob has come to market to tackle plastic waste, and Halle Berry has introduced Respin Health to offer holistic support for women experiencing menopause. Elsewhere, Versed is entering the makeup category, Vacation is aiming to shake up the industry’s SPF offerings, and Yawn is introducing Gen A to safe and effective deodorant. Including newness from Fenty Hair, Musely, and ILIA Beauty, here’s what recently caught our editorial team’s attention.RETAILClean beauty brand Each & Every is set to expand to 1,255 Ulta stores in March, rolling out with the introduction of its new natural fine-fragrance deodorant collection.After seeing 50% YoY growth across retail channels, Starface is expanding to Ulta Beauty stores nationwide. The brand will be stocked in 1,000+ stores and online, with products including Big Yellow and Big Blue Hydro-Star pimple patches available.Laura Mercier has launched in the Amazon Premium Beauty Store in a bid to make the brand's product more accessible to consumers. Products available include the Caviar Tightline Eyeliner, Blush Color Infusion, and Petal Soft Lipstick Crayon, among others.LeBron James’ grooming brand The Shop has entered CVS. The brand is now available in 1,400 CVS doors and online, offering all 7 SKUs in its lineup.Swedish-founded skin and scalp care brand Under Your Skin is launching with its first American retailer Credo Beauty, after entering the US market DTC in November 2024. The brand will be purchasable in-store and online, selling vegan, hormone-free skin and scalp solutions.