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2026 Week 1: Beauty Brand and Product Launches

Published January 1, 2026
Published January 1, 2026
Makeup by Mario

The past seven days have seen new haircare collections with launches from Not Your Mother’s and California Naturals, designed to meet specific texture and lifestyle needs, while MONDAY Haircare expands with styling and body essentials. Skincare also stays in focus with Aveda introducing plant-powered skincare and Tower 28 making its first move into body care with a dermatologist-approved wash for sensitive and eczema-prone skin. . Including news from Fine’ry, Makeup by Mario, and L’Oréal Paris, here’s what caught our editorial team’s eye recently.BRANDS

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