This week’s launches spotlight major partnerships with food and beverage brands, including a soda-inspired lip care collaboration between Bubble Skincare and Poppi, nail polishes and cupcakes from Essie and Baked by Melissa, and a spritz from Kiehl’s and Spritz Society. Elsewhere, Sunryz debuts as a Gen Alpha–focused bodycare line built around fragrance and skin barrier–supporting hydration, while Playface launches as an Australian daily essentials suncare brand. With news from Prada Beauty, Hourglass Cosmetics, and Refy, here’s what caught our editorial team’s attention recently.BRANDS