Fragrance brands dominated expansions this week, with Snif entering bodycare with its new fragranced body cream, and Sand + Fog debuting a laundry detergent line featuring the brand’s fan-favorite scents, while Saltair and Neom Wellbeing introduced scent-forward body products. Continuing in fragrance, banana is emerging as a top summer scent, backed by launches from Le Monde Gourmand and Granado. Elsewhere, Icon Skincare has debuted, drawing inspiration from the facialists who worked with Golden Age of Hollywood stars, including Marilyn Monroe and Elizabeth Taylor. Meanwhile, Lisa Eldridge celebrates Monroe’s 100th birthday anniversary with a collection of products featuring shades inspired by the actress’s personal favorites. Japanese skincare and wellness brands are also gaining traction: Amritara, which blends skincare with functional foods, has launched over 50 SKUs into the US market, while Sekkisei is extending its offerings with a new Brightening Collection. Also featuring news from MAC Cosmetics, rhode, and Ilia Beauty, here’s what caught our editorial team’s attention recently.

BRANDS