Recently, summer beauty launches have centered on scent, with brands expanding into new categories and formats. Touchland moved beyond hand sanitizers with a line of odor-eliminating body sprays, while Lumē and Evereden introduced new takes on fragranced deodorant for adults and tweens. Haircare also gained momentum, as e.l.f. Beauty debuted its first-ever hair collection and brands like Zenagen and Mane focused on hydration and thinning hair concerns. Elsewhere, limited-edition launches embraced the sweetness of the season, with Mix:Bar unveiling gourmand-inspired mists and BORNTOSTANDOUT transforming the iconic cola flavor into a fragrance. Featuring news from Tatcha, Jones Road, and Bubble Skincare, here’s what caught our editorial team’s attention this week.

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