This week, playful product designs emphasized personalization and tapped into the popularity of beauty accessories. Fragrance brands introduced bag charms that make their products wearable, including launches from Cyklar and Daise, while pet wellness brand Welltayl blended functionality and style with a charm designed for on-the-go dog owners. Oral care is also having a moment, with emerging brands The Smilery, Dayly, and Evenmouth bringing microbiome-focused formulations and flavor-forward toothpastes to the category. Elsewhere in haircare, the salon-quality brand Funner made its debut, and powder-based dry shampoos launched from Fenty Beauty and Native. With news from Merit, ’Ôrəbella, and Starface, here’s what caught our editorial team’s eye recently.

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